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Growth Marketing Lead
@Joinbetter
[Hiring] Growth Marketing Lead @Joinbetter
Mar 11, 2025 - Joinbetter is hiring a remote Growth Marketing Lead. 💸 Salary: competitive salary + equity package. 📍Location: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
As the Growth Marketing Lead, you’ll drive our new channel development as well as optimize existing ones.
- Own and grow all our marketing channels:
- Lifecycle: Create nurturing marketing strategy and campaigns to improve conversion and activation, and lifecycle and education campaigns to keep our members engaged.
- Direct to providers: Support our Provider Partnership Managers by creating marketing collateral for conferences and clinics, and awareness and education marketing campaigns.
- Payers: Support the head of payer partnerships with collateral and growth campaigns to increase top of the funnel payer leads.
- B2B2C: Collaborate with the operations team on creating a multichannel education and activation campaign targeting members.
- Create infrastructure to measure the impact of each marketing initiative.
- Set the right KPIs, execute strategies, and close the loop on performance and continuous improvement.
Qualifications
- 5+ years of experience (Quick learning & adaptability to new tools outweighs number of years)
- At least 1+ years of experience specifically in a healthcare setting
- Live and breathe funnel and lifecycle marketing: DTC, B2B2C, leads nurturing campaigns, activation campaigns, re-engagement campaigns, etc.
- DTC experience within a startup or early-stage company environment
- B2B2C activation marketing
- B2B marketing a plus
Benefits
- Competitive Salary + equity package
- Healthcare & Dental
- Flexible PTO
- Full Remote Flexibility
- Joining a leadership team driven to improving the lives of those living with chronic conditions
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
competitive salary + equity package
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 11, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
