[Hiring] Growth Marketer @CoinTracker

Role Description

As Growth Lead, you'll own how the right households find us and book a first conversation with our team. You'll run the website, paid search, AI search and SEO, and our channel with CoinTracker, and you'll ship the work yourself with AI coding tools. Our CPAs, Financial Planners, and sales team close. Your job is to fill their calendars with the right people.

Qualifications

• 3+ years in growth or performance marketing, ideally at a consumer company that sells a high-ticket service through a call.
• Experience owning a pipeline number for a sales team and hitting it.
• Hands-on experience with building and launching pages and experiments yourself.
• Comfortable changing a website with AI coding tools.
• Knowledge of paid search, including CAC, payback, and conversion by channel.
• Experience growing AEO/SEO: content, comparison pages, or offsite authority.
• Ability to read numbers honestly, including small samples and long lags between lead and customer.
• Bonus: Experience marketing in a regulated category (financial advice, tax, insurance, health) and writing compelling and compliant copy.

Requirements

• Opportunity alignment: Desire to bring expert tax and financial advice to households that have outgrown doing it themselves.
• High agency: Ability to see what needs doing and take initiative without waiting for a brief, budget, or engineer.
• Exceptional collaboration: Ability to make the people around you better, including sales, advisors, engineers, and agencies.
• First-principles thinking: Ability to start from how customers decide, not from a playbook, and explain why a number moved.

Benefits

• Starting salary between $122,315 - $143,900 USD.
• Equity in CoinTracker.
• Benefits include medical, dental, vision, 401(k), life insurance, and PTO.