[Hiring] Growth Manager @Natulim

Role Description

We are looking for a highly creative, performance-driven and business-oriented person to lead Natulim's growth in the Romanian market. The main growth engine for the market will be creating, testing and optimizing our advertising creatives.

• Turn consumer insights into creative angles, advertising concepts and content that drives sales.
• Combine creativity and data analysis to understand what works and develop new hypotheses.
• Deeply understand the Romanian consumer and identify new communication angles.

Responsibilities

• Creative Strategy & Performance Ads
  • Regularly analyze campaign and creative performance to identify effective angles, hooks, formats, and messages.
  • Identify new creative opportunities based on data, consumer insights, trends, competitors, and Romanian culture.
  • Develop new creative hypotheses and propose new advertising concepts adapted to the Romanian market.
  • Create creative briefs and collaborate with internal teams, creators, and partners to produce new ads.
  • Develop and test different angles, hooks, formats, messages, and value propositions.
  • Identify successful creative elements and turn learnings into new iterations.
  • Gradually build a scalable creative system for the Romanian market.
  • Stay up to date with Romanian DTC brands, social media trends, and new creative approaches.
  • Work closely with the Paid Media team to turn creative insights into profitable growth and acquisition.
• Growth & Performance
  • Track key acquisition and performance KPIs: CAC, ROAS, CPA, CTR, CVR, AOV, LTV, etc.
  • Understand the relationship between creative performance, acquisition, and ecommerce conversion.
  • Identify funnel friction points and propose actions to improve overall performance.
  • Prioritize initiatives based on their potential business impact.
  • Analyze the performance of the Romanian market and turn data into concrete recommendations.
  • Test, learn, iterate, and scale the initiatives that work.
• E-commerce & CRO
  • Own and optimize the Shopify customer experience for the Romanian market.
  • Identify opportunities to improve conversion rate, AOV, and revenue.
  • Manage and optimize products, collections, promotions, bundles, product pages, and landing pages.
  • Propose and coordinate experiments and A/B tests.
  • Identify friction throughout the customer journey and collaborate with relevant teams to solve it.
  • Ensure an excellent user experience, particularly on mobile.
  • Continuously adapt the ecommerce experience to Romanian consumer expectations, purchasing habits, and market dynamics.
• CRM & Retention
  • Coordinate CRM campaigns and automations in Klaviyo.
  • Ensure consistency between acquisition campaigns and the customer journey.
  • Identify opportunities to improve retention, reactivation, and LTV.
  • Collaborate with relevant teams to maximize the value generated by each customer.
  • Adapt CRM messaging and customer journeys to the Romanian market and consumer behaviour.
• Romanian Market Development
  • Develop a deep understanding of the Romanian consumer, including their needs, motivations, objections, and purchasing habits.
  • Adapt messaging, creatives, and value propositions to the Romanian market.
  • Identify new growth opportunities and help establish Natulim as a leading eco-cleaning brand in Romania.
  • Develop a strong understanding of local competitors, DTC brands, market trends, and cultural specificities.
  • Identify opportunities to differentiate Natulim within the Romanian cleaning and sustainability market.
  • Work autonomously while collaborating closely with the central team based in Spain.

Qualifications

• Experience in DTC ecommerce, Growth, Creative Strategy, Performance Marketing or a similar environment.
• Strong creative mindset and the ability to generate ideas, angles, and advertising concepts.
• Experience creating, testing, or optimizing digital advertising creatives.
• Strong understanding of Meta Ads and the main Performance Marketing channels.
• Ability to analyze performance and turn data into creative and business insights.
• Strong understanding of key KPIs such as CAC, ROAS, CTR, CVR, AOV, and LTV.
• Hands-on experience with Shopify or another ecommerce platform, ideally in a DTC environment.
• Strong interest in CRO, UX, and funnel optimization.
• Experience with CRM and ideally Klaviyo.
• Ability to work in a hands-on, autonomous, and highly ownership-driven environment.
• Entrepreneurial mindset and ability to thrive in a fast-paced and constantly evolving environment.
• Native Romanian speaker and professional English; Spanish is a plus, but not required.

What Will Make You Stand Out

• A genuine obsession with creativity and ideas that sell.
• Experience in DTC, startups, or high-growth brands.
• Experience creating UGC content, social media ads, or running creative testing frameworks.
• Ability to move quickly from idea → concept → test → learning → iteration.
• Strong analytical thinking without losing your creative mindset.
• Experience launching, developing, or growing a local market.
• Deep understanding of the Romanian consumer, culture, and market dynamics.
• Experience working with or growing Romanian DTC or consumer brands.
• A strong understanding of how to create advertising that feels native to the Romanian market.

Benefits

• Full remote work with a flexible working environment and the autonomy to organize your work.
• High ownership and impact: you will have the opportunity to take full ownership of the Romanian market and directly influence its growth.
• A key role in a high-growth company with an ambitious international expansion plan.
• A young, international, and collaborative team working across different European markets.
• A fast-paced and entrepreneurial environment where ideas are encouraged and tested quickly.
• Real responsibility from day one, with the freedom to make decisions and implement new initiatives.
• The opportunity to build and shape a market from the ground up.
• Close collaboration with the central team in Spain across Growth, Paid Media, Creative, Ecommerce, and CRM.
• A culture focused on experimentation, learning, and continuous improvement.
• Competitive compensation, aligned with experience.