[Hiring] Growth Manager @Addi

Role Description

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive

• Design, test, and scale merchant lifecycle strategies that increase activation velocity, reduce early churn, and maximize merchant Net Revenue Retention (NRR).
• Own the full engagement journey—from onboarding to reactivation—using behavioral data, experimentation, and tailored communication.

What you will do

• Move the activation rate from 61% to 67% within 12 months by diagnosing where the post-approval funnel leaks, sizing each leak, and shipping against the largest ones every sprint.
• Deliver the activation portfolio's full incremental GMV plan, closing the variance within two quarters and holding the number in every quarter after.
• Rebuild the first 30 days after approval as an automated multi-channel journey in Braze (push, WhatsApp, email, in-app).
• Run a weekly experiment cadence with clean incrementality reads across the active portfolio.

Qualifications

• Owns a number and drives it (MUST HAVE).
• Has personally owned a funnel or lifecycle metric.
• Prioritizes by size of prize rather than by ease.
• Takes a position on what to do next and defends it with data.
• Designs lifecycle journeys end to end (MUST HAVE).
• Has built automated, multi-channel customer journeys in Braze or a comparable Tier-1 CRM.
• Understands multi-channel orchestration across push, WhatsApp, email, and in-app.
• Knows the difference between a friction problem and an intent problem.
• Can launch a campaign directly from a brief when Marketing Operations is at capacity.
• Works with data independently (MUST HAVE).
• Writes SQL without help.
• Builds and monitors activation cohorts and retention curves.
• Uses data to tell a story that leads to a decision.
• Understands incrementality and business impact (MUST HAVE).
• Designs tests with holdouts and knows why.
• Runs ROI analysis on campaigns and incentives.
• Connects every decision to GMV and to unit economics.
• Manages and develops people (MUST HAVE).
• Has managed at least one direct report.
• Sets expectations in advance and gives feedback continuously.
• Influences Product and Brand without authority (MUST HAVE).
• Has won prioritization from a product team by building the case.
• Keeps Brand, Operations, Product, and business-unit teams aligned.
• Escalates rarely, and always with a recommendation attached.
• Uses AI tools to work faster and better (MUST HAVE, minimum AI-L3).
• Operates at AI-L3 (Builder) or above on Addi's AI Fluency Ladder.
• Uses Claude, ChatGPT, or comparable tools as a daily working layer.
• Identifies where AI removes meaningful work from the team's week.

Benefits

• Work on a problem that truly matters.
• Be part of something big from the ground up.
• Unparalleled growth opportunity.
• Join a world-class team.
• Competitive compensation & meaningful ownership.

How the hiring process looks like

• Step 1: People Interview (30 min) - A conversation with a recruiter.
• Step 2: Initial Interview (45 min) - A more in-depth conversation with the hiring manager.
• Step 3: Analytical and AI Nativeness Interview (60 min) - A hands-on session designed to assess your analytical thinking.
• Step 4: Lifecycle and MarTech Deep Dive (45 min) - Walk through designing a customer journey.
• Step 5: Case Study (3-5 Days) - Complete a real-world challenge or case study.
• Step 6: Co-Founder Interview - Final conversation with our Founder.