[Hiring] Growth Lead @viral.app

Role Description

This is a hands-on role. You set the plan and do most of the work together with the founders.

• Own growth end to end: the plan, the budget and the execution.
• Build a niche audience around creator marketing on LinkedIn and X under your own name. If you already have one, bring it. If you don't, you're motivated to build it from zero.
• Create the content formats that are hard to automate, for example:
  • Short-form video
  • Customer stories
  • Founder-led posts
  • Deep dives on what makes UGC perform
• Test and run any channel that could bring us customers, for example:
  • LinkedIn
  • X
  • YouTube
  • Cold email
  • Google Ads
  • Meta ads
  • Organic content
  • AEO (getting cited by ChatGPT, Perplexity and Google AI Overviews)
  • Reddit
  • Affiliate marketing
  • B2B creators
• Spend most of your time on the channels where quality beats volume.
• For paid channels, run the ad accounts yourself: targeting, copy, creative briefs and budget.
• Run experiments every week. Measure them against signups, trials and revenue, and keep what works.
• Work with the founders and engineering on positioning, launches, onboarding and pricing pages.
• Bring in freelancers or agencies where they're faster, and help build a growth team as we grow.

Qualifications

• About 3 years in B2B SaaS growth or marketing, with results you can show in numbers: signups, pipeline or ARR. Fewer years are fine if your results stand out.
• You've grown a B2B SaaS product through organic channels such as SEO, content, community or product-led loops, and you did much of that work yourself.
• You've run paid acquisition for B2B SaaS from inside the ad accounts. You know what CAC and payback should look like for a self-serve plan compared with a sales-assisted deal.
• You've owned several channels at once, from first idea to live campaign to reporting.
• You move fast. You'd rather ship five small tests this week than one perfect campaign next quarter.
• You're scrappy. You write the landing page, build the campaign and pull the numbers yourself, and you know where AI saves time and where it hurts quality.
• You have taste. You can tell a post, video or landing page that will land from one that won't, and you can make the good one yourself.
• Fluent English. German is a plus.

Nice to have

• An existing audience of marketers, founders or creators on LinkedIn or X.
• Experience with creator, UGC or influencer marketing, or with selling to performance marketers and agencies.
• Early-stage startup experience, ideally as the first marketing or growth hire.
• You've used free tools or data reports as a growth channel.

Benefits

• You own growth and report directly to the CEO.
• €40,000–80,000 per year, depending on experience. Virtual stock options (VSOP) are possible for the right person.
• A budget for ads and tools.
• Fully remote from anywhere in a European time zone, with in-person team meetups several times a year.
• Short decision paths. If a test makes sense, you can run it the same week.

How to apply

Apply with your CV and answer four short questions. Add links to real work in your application: pages you ranked, campaigns, dashboards or writing. They tell us more than a cover letter.