[Hiring] Growth & B2B Marketing Manager @Generation

Role Description

Generation is a global non‑profit that transforms lives through employment. The Global Employer Partnerships team creates hiring solutions that connect our training graduates to jobs, while helping Generation grow its impact in a sustainable way.

Our key projects include:

• The Digital Talent Hub: project‑based and team‑based digital talent solutions
• A global Impact Hiring service: placing entry-level and experienced alumni into permanent roles.

2026 is a critical transition year as we move from experimentation to repeatable demand generation, with a view to scaling in 2027 (including expansion to Latin America).

To support this, we are engaging a Growth & B2B Marketing Manager to design, test, and validate our business development approach. This is not a brand marketing role, nor a content-only role. This is a commercial growth role.

You will define who we sell to, why they buy, how we reach them, and what “good” looks like across funnel performance, working closely with employer engagement, operations, and talent teams.

Your success will be measured by qualified employer demand, pipeline contribution, and validated go-to-market models across Africa, Europe, and future LatAm expansion.

You will operate as a core member of the Global Employer Partnerships team for the duration of the contract.

This is a 6-month fixed term employee role with a duration until the end of this year.

Responsibilities

• Offer and customer definition
  • Lead ICP and buyer persona definition
  • Segment by:
    • Geography (Ghana, Kenya, Global remote-first employers, LATAM-ready)
    • Use case (projects vs teams vs permanent hires)
    • Buying triggers (growth, cost pressure, skills gaps, ESG goals)
  • Gain clear priority segments, buyers, and value propositions we actively say yes to.
• Building a repeatable B2B growth engine
  • Design and run a test–learn–scale growth system, including:
    • Demand generation strategy (inbound + outbound + partnerships)
    • Funnel design from first touch → consultation → placement
    • Channel experimentation:
      • LinkedIn (organic + paid)
      • Founder / leader-led marketing
      • Partnerships & ecosystem referrals
      • Events, webinars, and strategic content
  • See an uptick in employer partnerships and project clients from your efforts and impact.
• Messaging & Commercial Storytelling
  • Translate a complex, evolving offer into:
    • Simple, compelling employer-facing narratives
    • Clear differentiation vs traditional recruiters, BPOs, and staffing firms
  • Create (or oversee):
    • Employer messaging frameworks
    • Website and landing page copy
    • Sales enablement assets (one-pagers, decks, case studies)
  • Ensure consistency across Digital Talent Hub and Experienced Hire offers.
  • Have clear messaging and increase brand awareness via your strategies.
• Partner deeply with Strategic Management, Business Development teams & Operations
  • Be part of the revenue engine, which furthers our social impact mission and helps us to become more sustainable as a non-profit.
  • Work side-by-side with business development leads to:
    • Refine pitches based on market feedback
    • Improve lead quality and close rates
    • Create opportunities and convert business
  • Help operational teams:
    • Stress-test offers against real demand
    • Identify where supply and market readiness misalign
  • Create marketing approaches that drive opportunity, instigating and building relationships with our desired network.

Qualifications

• 6–10+ years in B2B growth, demand generation, or go-to-market roles
• Proven experience in:
  • Early-stage or scale-up environments
  • Building demand where brand awareness is low
  • Strong commercial mindset: you understand sales cycles, not just campaigns
• Those with the following experience may have a strong advantage:
  • Recruitment, staffing, freelance talent platforms or workforce marketplace experience
  • Experience of working in emerging markets or globally distributed teams
  • A history of working in mission-driven or impact-led organisations, balancing revenue + purpose
• Mission-aligned: You believe that fulfilling employment can change lives and are passionate about doing social good.
• A passion for sales or recruitment: You can work to targets, manage projects, tracking your progress along the way (CRM tool experience is a plus).
• Strong communicator & technical ability: You have excellent business English communication skills (written and verbal) with experience of working with a suite of software tools to achieve outputs.
• Collaborative approach: You will be connecting regularly with a variety of stakeholders internally and externally to deliver projects.
• Resourceful and entrepreneurial: You think creatively when it comes to sourcing employers; you know how to get your foot in the door.
• Project management confidence: You can build a pipeline of partners. You know how to structure your time across projects and manage multiple tasks at once.
• Strategic mindset: You find it natural to identify risks, trends, resources, and opportunities.

Company Description

At Generation, we believe in the power of employment to change lives. We are a global nonprofit organization that supports adults to achieve economic mobility through employment. Generation trains and places adult learners of all ages into careers that are otherwise inaccessible, working in partnership with governments, employers, and other system actors.

Launched in 2015, Generation comprises a global hub (Generation You Employed, or GYE) and a network of in-country affiliates. To date, the network has 150,000+ graduates and 23,000+ employers across 50 professions and 17 countries.

Generation graduates typically have a secondary school background, 52% are female, 28% have dependents, and the majority identify with underrepresented communities in their country.