[Hiring] Group Director, Paid Social Strategy @Dept

Role Description

You’ll be the beating heart of one of DEPT®'s Paid Social strategy and activation teams to one of the world’s most iconic brands in the social media space.

This role is perfect for someone who thrives at the intersection of changing user’s brand perceptions, has an affinity with pushing the barriers around topics such as brand lift studies and user influence.

• Oversee a team of extremely passionate, qualified and experienced Paid Social awareness specialists.
• Drive incremental influence and user awareness leveraging Meta Ads.
• Maintain senior-level agency relationships with the client’s counterparts.
• Consult on the best path forward to achieve tactical goals developed in relation to the client vision.
• Build top-of-class teams and processes to adapt to client needs fast.
• Influence user perception leveraging targeting and creatives within DEPT®’s Paid Social offering.

Success in this role after 12 months looks like:

• Built strong relationships with key client stakeholders and your DEPT team.
• Your team is delivering consistently excellent performance across Meta Ads.
• Successfully launched an expanded team and broken down silos across the entire planning and activation process.
• Positioned yourself and team as partners, identifying and building processes to unify the clients' businesses.
• Helping the client push the edge of what’s possible.
• Laying the groundwork for the next chapter, including deeper measurement and test and learn roadmaps.
• Successfully supported the team in navigating up to twelve different sub-units within the clients' business.

Qualifications

• 10+ years of experience in consumer media or performance marketing ideally at a leading agency, consultancy, or platform.
• Deep understanding of Paid Social mechanics and how audience, creative, and measurement impact each other.
• Experience leading multi-disciplinary teams of specialists with accountability for strategy, performance, and operational quality.
• Ability to confidently navigate client-side marketing, measurement, and planning teams.
• An analytical mindset with experience using data to tell stories and inform decisions.
• Collaborative, empathetic leadership style with a bias toward clarity, accountability, and shared outcomes.
• Experience working with complex, matrixed client orgs with multiple stakeholders and objectives.
• Profound comprehension of brand lift studies.
• Extensive knowledge on Meta Ads activation and strategy.
• Willingness to travel to client sites on a quarterly basis.

Requirements

• Experience working across multi-market or global accounts.
• Partnered with internal teams located in different regional markets.
• Experience navigating the consumer marketing category.
• Passionate about building team culture and mentoring others.
• Thrive in disrupting media best practices.

Benefits

• Healthcare, Dental, and Vision coverage.
• 401k plan, plus matching.
• PTO.
• Paid Company Holidays.
• Parental Leave.