[Hiring] Global Segments Digital Marketing Specialist @ABB

Role Description

This position reports to the Marketing Manager as a Global Segments Digital Marketing Specialist to lead strategic marketing efforts across key segments in ABB Electrification Smart Buildings (ELSB) and Smart Power (ELSP) portfolios with a strong emphasis on digital marketing techniques.

• Develop and execute segment-specific marketing plans.
• Drive digital transformation initiatives.
• Translate technical innovations into customer-centric strategies.
• Collaborate across divisions, sales teams, and business lines to achieve market share growth.

The preferred hiring locations are Cary, NC, USA; Bergamo, Italy; and Lüdenscheid, Germany. This position supports a remote work model.

Key Responsibilities

• Lead the development and execution of the strategic marketing plan for the Food & Beverage segment.
• Drive digital marketing execution across Rail and Buildings segments to attain market share growth.
• Collaborate with Business Lines and Agile teams in Smart Buildings and Smart Power divisions.
• Translate technical specifications and market needs into customer-centric marketing strategies.
• Ensure alignment on key marketing objectives and strategic initiatives.
• Conduct in-depth market research and competitive analysis to identify growth opportunities.
• Foster relationships with internal stakeholders, customers, and industry partners.
• Use performance data to evaluate the effectiveness of marketing campaigns.
• Oversee the design and execution of Customer Experience (CX) strategies.
• Implement digital marketing strategy, initiatives, and roadmap.
• Develop targeted SEO and SEM activities and manage online channels.
• Utilize data and marketing analytics to increase the performance of digital campaigns.
• Manage assigned budget effectively and deliver activities within agreed schedules and costs.

Qualifications

• Bachelor’s degree with 8+ years of experience in marketing, preferably in industrial/infrastructure B2B environments.
• Knowledge of the electrification industry is preferred.
• Proven track record of developing successful marketing strategies and campaigns.
• Strong digital marketing skills and Account-Based Marketing (ABM) experience.
• Strong analytical skills and ability to leverage data for decision-making.
• Excellent interpersonal skills, with the ability to work collaboratively across teams and divisions.
• Exceptional leadership and communication skills.
• Proficiency with marketing tools including SFDC, Pardot, DemandBase, or similar marketing automation platforms.

Company Description

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact? Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.