[Hiring] Digital Marketing Specialist @Somewhere

Role Description

A remote, execution-focused marketing hire who owns day-to-day social content, supports paid media across Meta and Google, and engages prospects directly to build trust in a fast-growing wellness brand.

Qualifications

• 2+ years of hands-on digital marketing experience, ideally for consumer, service, or multi-location brands
• Proven ability to create and schedule organic social content across Instagram and Facebook
• Working knowledge of paid media on Meta Ads and Google Ads, including launching and monitoring campaigns
• Strong design skills in Canva for graphics and basic video editing
• Comfortable writing clear, on-brand copy for posts, ads, and direct messages
• Excellent written English and warm, professional communication for client-facing engagement
• Self-directed and reliable working remotely with minimal supervision

Requirements

• Plan, create, and schedule organic content across our social channels (Instagram, Facebook, and others)
• Design on-brand graphics, short-form video, and promotional assets in Canva
• Maintain a consistent posting cadence and content calendar across our locations and services
• Keep brand voice and visual identity consistent across every channel
• Support and help manage paid campaigns across Meta (Facebook/Instagram) and Google Ads
• Build and launch ad creative, including variations for A/B testing
• Monitor performance, spend, and retargeting, and flag what is and isn't working
• Partner with any remaining specialist vendors during the transition to in-house execution
• Manage campaigns, funnels, and contact data within our CRM platform (GoHighLevel)
• Build and maintain email and SMS follow-up sequences to nurture leads and existing clients
• Use our existing client database and funnels to create targeted promotions and retargeting campaigns
• Respond to comments and direct messages across social channels in a timely, on-brand way
• Take the lead on social inbound inquiries, helping convert interested prospects into booked clients
• Represent the brand credibly in a wellness space where trust drives the decision to book
• Track key metrics across organic and paid efforts and report results in plain terms
• Bring forward ideas for new content and campaigns based on what is performing
• Work closely with ownership to align marketing with business priorities

Benefits

• Fully remote position
• Core overlap with U.S. Eastern business hours

Company Description

We are a rapidly growing U.S.-based wellness company operating in the IV hydration and health optimization space. Through a growing footprint of locations, we deliver IV therapy, vitamin injections, weight loss support, peptides, and hormone and wellness services, all designed to help clients feel and perform at their best.

We are in an active growth phase and investing in building our marketing capability in-house. Our brand lives heavily on social media, where trust and education drive new clients through the door. This is a client-facing, reputation-driven business, and marketing plays a direct role in how new clients find us and decide to book.