[Hiring] Global Product Marketing Manager @GE HealthCare

Role Description

The Global Product Marketing Manager plays a critical role in shaping and executing the global upstream marketing strategy for the Patient Care Solutions portfolio. This role leads the end-to-end development of integrated business and marketing strategies for growth, including:

• Driving core upstream marketing disciplines such as value proposition development, pricing strategy, market insights generation, and claims development.
• Partnering closely with cross-functional stakeholders to advance a cohesive, portfolio-level marketing strategy.
• Translating market insights into actionable strategies and influencing stakeholders across regions and functions.
• Positioning the portfolio for sustained competitive advantage and growth.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA strongly preferred).
• 8+ years of progressive experience in product marketing, product management, or strategy; 5+ years in healthcare/medtech strongly preferred.
• Demonstrated success operating at a strategic level, influencing senior stakeholders and driving enterprise initiatives.
• Deep demonstrated expertise in upstream marketing disciplines, including market segmentation & targeting, value proposition & claims development, pricing & portfolio strategy, new product commercialization.
• Proven ability to translate insights into growth strategies that deliver measurable business impact.
• Proven experience building high impact marketing programs using all relevant channels and media; aligning marketing strategy with business goals.
• Strong track record of working in a global, matrixed organization with cross-functional leadership.
• Strong presentation and interpersonal skills, able to effectively communicate and present ideas to stakeholders at different levels.

Requirements

• Operate effectively in a highly matrixed global organization, influencing without direct authority.
• Play an integral role in marketing’s transformation, including support of marketing training/development and best practice sharing.
• Drive performance management to create visibility and accountability.
• Lead key forums such as marketing reviews, portfolio councils, and strategic planning sessions.

Benefits

• Competitive benefits package, including medical, dental, vision, paid time off.
• 401(k) plan with employee and company contribution opportunities.
• Life, disability, and accident insurance.
• Tuition reimbursement.