[Hiring] Funnel & Performance Marketing Specialist @Hunt St

Role Description

We're looking for a highly capable, hands-on Funnel & Performance Marketing Specialist who can independently build, launch and optimise the systems that turn advertising traffic into qualified leads, booked calls and closed sales.

This is not a generalist marketing role. We're looking for someone who lives and breathes funnels, understands performance marketing at a practical level and can take an idea from concept to a fully functioning, live implementation without relying on developers, agencies or other marketers to do the work.

Your primary focus will be the complete acquisition journey, particularly the call funnel. You'll build landing pages, booking flows, automations, CRM workflows and pre-call nurture sequences, while managing Meta Ads and implementing the tracking needed to understand which campaigns, funnel variations and follow-up activities actually generate revenue.

You'll be responsible for identifying bottlenecks, forming hypotheses, implementing improvements and testing variations quickly. Rather than simply generating leads, you'll focus on improving lead quality, booking rates, show rates and sales conversion.

You'll also work closely with a dedicated reporting and finance team member to ensure marketing data is accurate, attribution is as complete as technically possible, and decisions are based on meaningful commercial outcomes.

Qualifications

• Proven, hands-on experience building and optimising complete marketing funnels.
• Demonstrated ability to independently build landing pages, booking pages, forms, automations and customer journeys.
• Strong practical experience managing Meta Ads campaigns, including budgets, creative testing, optimisation and performance analysis.
• Strong, hands-on experience with GoHighLevel, including funnels, workflows, CRM pipelines, booking systems and email/SMS automation.
• Experience with conversion tracking, UTMs, pixels, CAPI and marketing platform integrations.
• Understanding of end-to-end attribution and how to connect leads and customer journeys with downstream sales outcomes.
• Experience building and optimising call funnels, including lead nurturing, booking conversion and show-rate improvement.
• Strong sales copywriting skills and the ability to develop messaging that moves prospects towards a desired action.
• Experience with A/B testing, conversion rate optimisation and data-driven experimentation.
• Ability to diagnose funnel bottlenecks and personally implement solutions.
• Commercial awareness and an understanding of the relationship between acquisition costs, lead quality, conversion rates and revenue.
• Ability to work autonomously, troubleshoot technical issues and move quickly without constant supervision.

Requirements

• Experience working with coaching, education, consulting, mentorship or other businesses that sell through high-ticket booked sales calls.
• Experience with businesses selling both high-ticket offers and low-ticket digital products.
• Experience optimising established funnels with multiple stages, follow-up sequences and sales outcomes.
• Proficiency with Claude and Lovable for practical marketing implementation and rapid development.
• Experience with Google Ads and other paid advertising channels.
• Experience with sales CRM integrations, advanced workflow automation and multi-touch attribution.
• Familiarity with sales processes and the ability to use feedback from sales teams to improve lead quality and conversion.

Benefits

• Compensation range: $2,000 AUD - $2,300 AUD / Monthly
• Flexible work schedule aligned with AU business hours (approx. 9 AM - 5 PM, Monday to Friday).
• 100% remote work opportunity.

Company Description

At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency.

Our client is a fast-growing service business focused on developing and scaling consumer product brands through a combination of product innovation, digital marketing and data-driven decision-making.

The team operates in a dynamic, performance-focused environment where creativity, analytical thinking and hands-on execution go hand in hand.