[Hiring] Freelance YouTube Growth Strategist @Loop

Role Description

Turn YouTube into a major profitable growth channel for Loop. At Loop, YouTube isn't a maintenance channel; it's a major growth opportunity waiting to be unlocked. As our Freelance YouTube Growth Strategist, you'll own paid YouTube end to end, proving its incremental impact and turning it into a meaningful demand generation engine for the business.

This role combines big-picture strategy with hands-on execution. Close collaboration with Paid Search, Creative Strategy & Studio, Analytics, our Performance Lab, agencies, and platform partners will be key to unlocking the next stage of profitable growth.

What You'll Do

• Own and scale Loop's paid YouTube channel across international markets, managing a seven-figure annual media budget.
• Lead activity across Demand Gen, VVC, and YouTube-specific campaign formats while staying hands-on in the account.
• Build a clear experimentation roadmap across audiences, creative, bidding, campaign types, and markets.
• Partner with Performance Lab and Analytics on incrementality, geo lift, Brand Lift, Consideration Lift, and Conversion Lift studies.
• Work closely with Paid Search to understand cross-channel interaction across the wider Google ecosystem.
• Turn performance insights into stronger creative briefs and testing plans together with Creative Strategy.

You Won't

• Ignore the impact of creatives (diversity or strategy) on the channel success.
• Focus solely on paid media spend. You’ll stay accountable for the full channel budget, including creative costs.
• Treat YouTube as a maintenance channel or simply continue with the existing setup.
• Scale spend without protecting profitability and efficiency.
• Stay at a strategic distance from the account or leave all execution to an agency.
• Rely solely on platform-reported results without testing incremental business impact.
• Operate in isolation from Paid Search, Creative Strategy, Analytics, or the wider Performance team.

How You'll Succeed

You can point to a YouTube advertising channel and explain exactly how you helped take it from small to seriously big, including the experiments, decisions, and creative shifts that made the difference. Success means scaling spend within agreed efficiency parameters, building stronger evidence of YouTube's incremental impact, and creating a repeatable experimentation engine.

Qualifications

• Deep hands-on expertise in paid YouTube and a proven track record of scaling the channel profitably.
• Experience managing and scaling seven-figure annual media budgets.
• Strong knowledge of Demand Gen, VVC, and YouTube-specific campaign formats.
• Strong project management skills to keep experiments on track and the creative pipeline moving smoothly.
• Experience with incrementality, geo lift, and brand or conversion lift measurement.
• Strong creative judgement and the ability to turn performance data into clear creative direction.
• Excellent analytical instincts and strong cross-functional skills across Paid Search, Creative Strategy, Analytics, and agencies.
• Experience scaling international ecommerce or consumer brands is a strong plus.

Company Description

Loop isn't for everyone. We might not be a match if you:

• Prefer maintaining an established channel over building and scaling one.
• Want to stay purely strategic and leave account execution entirely to others.
• See increasing spend as the main measure of growth, without proving profitability or incrementality.
• Prefer following established playbooks over experimenting, challenging assumptions, and finding a better path.

Still interested? Great. If you've scaled YouTube from small to seriously big before and you're excited to find out how far we can take it profitably at Loop, we'd love to hear from you.

Application Timeline

• Application Window & Recruiter Interview: 23 Sept - 2 Oct
• Hiring Manager Interview: 1 Oct - 9 Oct
• Business Case & Bar Raiser Interview: 12 Oct - 16 Oct
• Target Start Date: 7 Nov