[Hiring] Fractional Marketing Lead @Adaptive Teams

Role Description

We've already got the pieces in motion: paid ads, SEO, cold email, social, and more. Now we need a marketing brain who can bring it all together, set the direction, and turn individual channels into one cohesive growth strategy. We're looking for a Fractional Marketing Lead who sees the big picture, knows what moves the needle, and can help us get more out of what we've already built. Less starting from scratch. More making the whole machine work smarter.

Your Mission: Day to Day Responsibilities

• Define and own the overarching marketing strategy, aligned with business growth goals.
• Connect paid ads, SEO, cold email, social, and other channels into a cohesive plan.
• Identify gaps, opportunities, and underperforming channels across the marketing mix.
• Prioritize initiatives based on impact, data, and available resources.
• Align messaging, positioning, and campaigns across channels for a consistent brand experience.
• Establish clear KPIs and reporting to measure what's working and what needs to change.
• Collaborate with existing teams and specialists to turn strategy into execution.

Your Toolbox: Skills to be Successful

• Proven experience leading marketing strategy and driving measurable business growth.
• A strong understanding of multi-channel marketing, including paid acquisition, SEO, email, and social.
• The ability to connect channels into a unified customer journey and growth plan.
• A data-driven mindset with a knack for spotting opportunities and prioritizing what matters.
• Strong strategic thinking paired with the ability to guide execution.
• Excellent communication and stakeholder management skills.
• The confidence to challenge assumptions, simplify complexity, and focus teams on results.

Your Perks: What's in it for you

• A fractional consulting engagement with meaningful strategic influence.
• An existing marketing foundation to optimize, connect, and scale — no blank slate required.
• The opportunity to shape the direction of a growing business.
• Room to bring fresh thinking, challenge the status quo, and make a measurable impact.

What to Expect from Our Application Process?

Once you apply, you’ll receive an email guiding you through the next steps, including an assessment tailored to the role. After that, we’ll ask you a few brief questions about your experiences and work style—this is your opportunity to showcase what makes you unique and how you approach challenges. Be sure to check your inbox (and your spam folder, just in case) for further instructions.

We understand your time is valuable, so we strive to keep the assessments under 45 minutes whenever possible, though some roles may require a slightly longer time investment. Once selected, you’ll have the chance to schedule an interview with our team. We aim to make the process as smooth and transparent as possible, so you’ll always know where you stand.