[Hiring] Fractional Growth Consultant @Upwork

Role Description

We are seeking a Fractional Growth Consultant (Demand Operations) who is a true demand and growth expert, with a deep understanding of how to build, scale, and optimize demand generation in a marketplace environment. This engagement is ideal for a specialist who has mastered the demand side of growth and can confidently own strategy and execution end-to-end.

• Own and drive demand-side growth strategy, with full accountability for improving acquisition, activation, and revenue performance.
• Identify, prioritize, and execute high-impact demand generation initiatives across channels and segments.
• Analyze funnel performance end-to-end and implement optimizations to improve conversion rates and efficiency.
• Design, run, and scale experiments to continuously improve demand quality and volume.
• Develop and refine targeting, segmentation, and positioning strategies to attract the right customers.
• Partner with marketing, product, and analytics teams to unlock new growth opportunities while maintaining a strong demand-first perspective.
• Build dashboards and reporting frameworks to track demand performance, surface insights, and guide decision making.
• Bring a strong, informed point of view on demand strategy, informed by data, experience, and market trends.

Qualifications

• Deep expertise in demand generation, growth, or performance marketing, with a track record of driving measurable business impact.
• Experience working in or consulting for a two-sided marketplace, with a strong focus on the demand side.
• Strong understanding of growth funnels, conversion optimization, and customer acquisition strategies.
• Proven ability to design and scale experiment-driven growth programs.
• Advanced analytical skills and experience using data to inform strategy, SQL, dashboards, or similar tools.
• Ability to operate independently as a subject matter expert while effectively collaborating with cross-functional partners.

Requirements

• Must be able to work independently and collaboratively.
• Strong analytical and problem-solving skills.
• Experience in a fast-paced, dynamic environment.

Benefits

• Opportunity to work with a diverse and inclusive workforce.
• Flexible work arrangements.
• Access to professional development resources.

Company Description

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

This is an engagement through Upwork’s Contingent Workforce (CW) Team. Our Contingent Workforce Team is a global group of professionals that support Upwork’s business. Our CW team members are located all over the world.