[Hiring] Founding Product Marketer @Reflow

Role Description

We’re looking for a Founding Product Marketer to own how Reflow shows up in the market, from positioning and messaging to sales enablement, case studies, and content that reaches the right buyers. This is a hands-on builder role: you’ll shadow our founders on demos, learn the product deeply, define who each use case is for, and turn that into messaging, landing pages, and stories that help sales win. As a founding team member, you’ll set the strategy and execute it yourself.

• Product Marketing Strategy: Gain a deep understanding of our audience, develop our positioning and messaging, and communicate about the product and its benefits to our audience.
• Positioning & Messaging: Own our product positioning and messaging, and develop copy and content messages across marketing channels (emails, web, etc).
• Launches: Plan and execute product launches from strategy to messaging, channel strategy, and measurement, collaborating with product, sales, and CS.
• Campaign Management: Plan and run integrated campaigns yourself, partnering with the founders and sales. There is no existing marketing team yet, so you’ll build this from scratch.
• Lifecycle Marketing: Create content and messaging for email drip campaigns throughout the customer lifecycle.
• Content Strategy: Own our content strategy end to end and create the content yourself, from thought leadership and benchmarks to case studies and landing pages.
• Customer Marketing: Ensure customers are a key part of all of our content, and create customer-specific content to support sales. Own our case studies and the landing pages that showcase them.
• Modern Tooling: Implement modern tools, AI, and workflows for product, ecosystem, campaign, and content marketing, including demos, videos, resources, etc.
• Sales Enablement & Demos: Shadow the founder on demos, then own demo flows, pitch materials, battlecards, and use case stories that help sales win.
• ICP & Use Cases: Define who each use case is for and keep our ICP sharp with real customer and market data.
• Competitive Intelligence: Map the competitive landscape and turn it into clear differentiation for sales and marketing.
• Distribution: For everything you create, own the plan to get it in front of the right buyers, including benchmarks, thought leadership, and review sites like G2.
• Founder Voice: Ghostwrite thought leadership for our founders.

Qualifications

• 2+ years of B2B marketing experience, with a focus on product marketing.
• Hands-on experience in the 0-1 build.
• Experience in SaaS ideally in a sales-led motion.
• Core competencies in positioning, messaging, and launch management.
• Understanding of campaign, channel, content, and comms strategy in addition to product marketing strategy.
• Ability to write short-form and long-form content, with examples of your writing.
• Ability to set both short-term and long-term goals focused on impact.
• Comfort with and/or ability to quickly learn modern tools & AI for competitive intelligence, content creation/video, sales enablement, design, etc.
• Ability to come up with strategy and execute simultaneously.
• Ability to learn a technical product deeply enough to demo it and explain it yourself.
• Experience working at early-stage startups (Seed to Series A) and thrive without an existing playbook.
• Use customer conversations, surveys, and website data to sharpen our ICP and messaging.
• Authentic and modern approach; brings a modern playbook and ideas.
• Ability to build trust quickly with customers and teammates and follow through on time.

Bonus Points

• Enterprise experience.
• 1 to 10 build experience: took a company from Seed to Series A.
• Former founder, whether your company failed or exited.

Why Join

• Build Reflow’s marketing from the ground up as our founding marketer, working directly with the founder.
• Define how a new category shows up in the market, from our positioning and story to our voice.
• See your work drive pipeline by partnering closely with sales and turning customer wins into the stories that close the next deal.
• Shape the product roadmap with the market and customer insights you bring back.
• Grow into a marketing leadership role as the team scales.

Compensation

We offer competitive pay based on the market and where you’re located. The salary ranges in our job postings are intentionally wide because they need to cover both U.S. and international candidates. Our final offer will depend on things like your experience, skill set, and location.