[Hiring] Founding Head of Marketing @PurpleBinder.app

Role Description

We're looking for a Founding Head of Marketing to own the entire go-to-market strategy from zero. This is not a brand awareness role — this is a revenue generation role. You will be the person responsible for figuring out how PurpleBinder gets its first 50 paying customers and building the repeatable engine that gets us to 500.

You'll work directly with the founder. There is no marketing team to inherit — you are the marketing team. You'll have full ownership of strategy, channels, messaging, and execution. What you build here becomes the foundation for everything that follows.

This is an equity-only position. There is no salary. You are joining as a co-builder, not an employee. The equity reflects that — you will hold a meaningful stake in a company you help build from pre-revenue to revenue.

What You'll Own

• Go-to-market strategy for three distinct service lines:
  • One-time document generation
  • BYOD compliance monitoring (subscription)
  • Bundled document generation with ongoing monitoring
• Positioning and messaging that resonates with non-technical operators.
• Channel strategy and execution, including:
  • Content marketing
  • SEO
  • Partnerships with fractional HR consultants
  • Industry associations
  • Local business networks
  • Targeted outreach to multi-unit operators
• Conversion optimization across the entire funnel.
• Content that establishes PurpleBinder as the go-to resource for operational compliance.
• Launch planning and execution, including PR, outreach, and early adopter programs.

Qualifications

• Experience taking a product from zero to paying customers, ideally in B2B SaaS, legal tech, HR tech, compliance, or a vertical serving small-to-mid-sized businesses.
• Understanding that pre-revenue marketing is fundamentally different from growth marketing at a funded startup.
• Ability to be a generalist and strategist, capable of executing various marketing tasks.
• Comfortable with ambiguity and capable of running experiments quickly.
• Belief in the mission of PurpleBinder and the need for better compliance document solutions.

What You're Getting

• A meaningful equity stake in a company at the earliest possible stage.
• Full strategic ownership without layers of approval.
• A production-ready product that is built, tested, and ready for real customers.
• Direct access to the founder for collaboration and insights.

Industries We Serve

• Restaurants and food service
• Hospitality groups
• HOAs and community associations
• Small businesses
• Nonprofits
• Professional services
• Healthcare
• Retail
• Construction
• Education
• Financial services

How to Apply

Send a note to [email protected] with the subject line "Founding Head of Marketing." Tell me three things: what you've built from zero before, how you'd approach getting PurpleBinder's first 10 paying customers, and why equity-only comp works for you right now.

Strong preference to candidates located in the Kansas City metro.