[Hiring] Field Marketing Specialist @cloud software group

Role Description

You will join a dynamic, cross-functional team of marketers driving global growth and market adoption. We operate in close partnership with Product, Sales, and Industry GTM to position Spotfire as a tailored, essential solution for solving complex business problems. Our culture values clear communication, rapid execution, and a high standard of operational excellence—we take pride in representing the brand on the ground and turning event interactions into measurable revenue pipeline.

Job Description/Responsibilities

• Onsite & Digital Event Execution
  • Assist with onsite operations at trade shows, regional events, and meetups, including booth setup, vendor coordination, materials packing/shipping, and staff support.
  • Help manage logistics for virtual events and webinars (setting up event links, tracking registrations, running backend support during live broadcasts).
  • Prepare and assist with onsite lead-capture tools (badge scanners, digital forms, check-in apps) to ensure seamless attendee registration and data collection.
• Event Promotion & Social Media Outreach
  • Coordinate promotional campaigns to drive attendance, including drafting social media copy (LinkedIn, X), organizing email invite lists, and distributing promotional toolkits to attending sales reps.
  • Execute event-related social media posts—including live-tweeting/posting from events, capturing photos/videos on-site, and highlighting key speakers or sessions.
  • Monitor and respond to event-related social tags, hashtags, and attendee engagement across corporate channels.
• Sales Alignment & Lead Operations
  • Clean, format, and prepare attendee lists immediately following events for prompt CRM upload.
  • Work within HubSpot to ensure event leads are correctly assigned and routed to the appropriate sales representatives.
  • Work directly with sales reps and sales managers to monitor lead status, send reminder nudges, and ensure all leads receive proper and timely outreach.
  • Help gather event metrics, social engagement rates, lead volume, and follow-up data to track overall campaign performance and ROI.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or relevant technical/industry fields (such as Engineering, Energy, Manufacturing, or Data Analytics).
• 3-5 years of experience in marketing support, event coordination, social media management, or sales operations (preferably in B2B SaaS or enterprise technology).
• Hands-on experience managing professional social media platforms (LinkedIn, X) and social scheduling management tools.
• Hands-on experience with HubSpot is required; working knowledge or familiarity with ZoomInfo (or similar prospecting/data enrichment platforms) is a strong plus.
• Familiarity with virtual event and webinar platforms (e.g., Zoom Webinars).
• Comfortable working with Microsoft Excel or Google Sheets (cleaning data, formatting lists, using basic formulas).
• Willingness to travel up to 20–30% to assist with onsite event execution.
• High attention to detail, strong organizational skills, creative copyediting skills, proactive attitude, and clear written communication.

What Success Looks Like

• Smooth execution, effective promotion, and seamless logistical support for assigned live and digital events.
• Measurable growth in pre-event registration and live social media engagement surrounding regional events and trade shows.
• Cleaning, enriching, and passing off event lead lists to the sales team within 24–48 hours post-event.
• Active alignment with sales reps to ensure 100% of event leads receive prompt follow-up, keeping pipeline opportunities moving forward without falling through the cracks.
• Delivery of clear, timely post-event reporting that tracks key success metrics—including lead volume, engagement rates, pipeline influence, and overall event ROI.

Benefits

• Access to healthcare, life insurance and disability benefits.
• 401(k) plan and company match.