[Hiring] Field Marketing & Partnerships Manager @Willow Technologies

Role Description

You’ll own the entire field marketing delivery system at Willow — from event strategy and account targeting through email sequences, landing pages, collateral design, and post-event attribution. This is a builder’s role: equal parts strategy and execution, with full ownership of our field presence and partner relationships.

We’re a lean, ambitious team. The right person here won’t wait to be told what to do — they’ll see what needs to happen, figure out how to make it happen, and ship. If you thrive with autonomy and love the satisfaction of seeing a program go from zero to pipeline, you’ll fit right in.

What you'll own

• Field Marketing Strategy
  • Develop and activate the US field marketing strategy end-to-end, from planning to execution to measurement.
  • Identify the events, associations, and formats that reach VP Facilities, CIO, and CFO buyers in priority sectors, and build Willow's presence within named accounts.
  • Build and own Willow's annual field marketing calendar, spanning owned events, industry conferences, speaking engagements, partner co-hosted webinars, and executive roundtables.
  • Identify and execute net-new and existing events and field tactics that reach Facilities, IT, and Finance leaders most effectively.
  • Make fast, informed decisions about where we need to be and how to differentiate our presence to maximize impact.
• Event production & execution
  • Manage end-to-end event production, from pre/post-event communications to booth materials, swag, and run-of-show logistics.
  • Build scalable processes, templates, and playbooks — documentation that enables the entire team to operate consistently and that someone else could scale from in year two.
• Pipeline & performance
  • Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration.
  • Define success metrics for all programs, track performance rigorously, and communicate results and insights to leadership and cross-functional partners.
  • Connect field programs to measurable pipeline outcomes: sourced, influenced, and attributed; including pipeline generated through partner campaigns and events, tracked separately from event-driven pipeline.
• Partnerships & industry relations
  • Own operational management of Willow's association and program partnerships (e.g., APPA) — move these from ad hoc touchpoints to a structured cadence of quarterly check-ins, co-marketing campaigns, joint events, and digital programming.
  • Build the repeatable partner engagement playbook — outreach cadence, campaign templates, event co-hosting process — so partnership activity runs on a predictable rhythm rather than one-off asks.
  • Coordinate with Willow's strategic partnerships owner to activate marketing execution against partnership agreements already in place, rather than negotiating new ones.
  • Manage the field marketing budget: track spend against plan, optimize for ROI, and find creative ways to stretch resources through partner co-sponsorships and digital-first programming.

What Success Looks Like in Year One

• A documented, strategic event calendar with clear pipeline intent for every program.
• A structured partner cadence in place for association partnerships (e.g., APPA) — regular check-ins, campaigns, and joint programming running on a repeatable playbook.
• A repeatable playbook for each event type — conference, roundtable, webinar, and speaking — that someone else could scale in year two.
• Measurable pipeline contribution from field programs and partner campaigns.

Who You Are

• You’re a builder and maker, not a coordinator.
• You design landing pages, draft emails, create collateral, and build presentations. You’re comfortable being hands-on because that’s how you move fast.
• You thrive on a small team.
• You know how to be scrappy, prioritize ruthlessly, and get creative with limited resources.
• You think in pipeline, not presence.
• You’re AI-native.
• You’re operationally sharp.
• You communicate well across levels.
• You’re comfortable operating with autonomy.
• You can build structure out of chaos.

Qualifications

• 4–6 years of experience in field marketing, demand generation, or event operations at a B2B SaaS or technology company (early-stage or high-growth preferred).
• Track record of owning end-to-end event execution, from strategy through post-event attribution.
• Hands-on experience building things: landing pages, email campaigns, collateral, and presentations.
• Proficiency with Salesforce or Dynamics CRM, Marketo or equivalent marketing automation, Figma or Canva, and Google Workspace or Microsoft 365.
• Comfort using AI tools (Claude, ChatGPT) as daily production tools.
• Demonstrated ability to connect field programs to pipeline outcomes.
• Experience building or operationalizing a partner/association engagement cadence — co-marketing campaigns, joint events, and regular touchpoints (e.g., industry associations, chapter programs).
• US-based, fully remote; strong preference for candidates located in WA, TX, NY, CA, NC, NV, MI, MA, MD, IL, GA, FL.

Strongly preferred

• Experience on a lean marketing team where you wore multiple hats.
• Background in enterprise SaaS, facilities, real estate, sustainability, or built-environment adjacent verticals.
• Experience with industry association relationships or partner co-marketing programs.
• Exposure to strategic partnership structuring (deal terms, revenue share).
• Willingness to travel to events (15–20% annually).

Nice to have

• WordPress or CMS experience for landing page builds.
• Prior experience with higher education or healthcare verticals.
• Speaking and thought leadership program management.

Compensation & Benefits

• HEALTH COVERAGE: Medical, dental, vision, STD, LTD, Life & AD&D. 100% of employee premiums covered; 95% of dependent premiums covered by Willow.
• RETIREMENT: 401(k) with 100% company match on the first 5% of contributions.
• TIME OFF: 20 days accrued vacation + 10 days paid sick leave + 8 paid holidays per year.
• PARENTAL LEAVE: Willow-paid parental leave, coordinated with applicable state leave programs.
• TRAVEL: Expense coverage provided for event travel (estimated 15–20% travel annually).

In accordance with applicable state pay transparency laws, the salary range and a general description of all benefits and other compensation have been disclosed herein. Actual compensation will be determined based on experience, skills, and other relevant factors.

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