[Hiring] Field Marketing Manager @The Adaptavist Group

Role Description

As a Field Marketing Manager for North America, this role is critical in aligning regional marketing initiatives with the goals of the sales organization. You’ll be the key marketing partner for the regional sales team, developing and executing marketing programs that build pipeline, accelerate deals, and drive revenue.

You will be responsible for understanding the regional sales strategy, identifying opportunities to support pipeline growth, and managing marketing performance with clear attribution and influence on sales outcomes. This is a highly collaborative role that bridges strategic planning and hands-on execution.

What you'll be doing

• Sales alignment and regional strategy:
  • Act as the marketing business partner to the regional sales team; attend sales meetings, understand territory plans, and translate them into marketing strategies.
  • Collaborate closely with regional sales leadership to prioritize marketing programs based on pipeline goals, target accounts, and deal stages.
  • Provide insight into market trends, customer behaviour, and competitive activity that inform regional campaigns.
  • Maintain a close feedback loop with account executives and business development executives to assess the impact of marketing touchpoints on deal velocity.
  • Use data to continuously optimize marketing plans and demonstrate business value to key stakeholders.
• Marketing planning and execution:
  • Actively contribute to regular regional marketing planning in conjunction with your team.
  • Activate and oversee all campaigns whilst closely collaborating with all other teams/suppliers for successful outcomes.
  • Plan, manage and execute integrated, multi-channel demand generation programs.
  • Work with the wider team for messaging/communications around events, ensuring cohesion and consistency.
  • Work with suppliers and partners to coordinate and oversee end-to-end event details.
  • Align on and collect key metrics for the region to understand the impact being created.
  • Support sales enablement and ensure the team is enabled across all related marketing campaign outreach.
• Localisation:
  • Implement and localize SEO strategies to improve search visibility, website traffic, and lead generation in the region.
  • Manage regional website updates, including deploying new features and functionality within the CMS.
• Partner marketing:
  • Be our partners’ main operational point of contact for marketing in the region.
  • Develop and articulate communication strategy for Adaptavist and partner integrated efforts.
  • Build and execute collaborative marketing and regional GTM plans with partners, internal teams, and stakeholders.
• Measurement, outcomes focus:
  • Measures and reports on the impact of the marketing initiatives.
  • Support the enablement of regional business development and sales development to maximize the outcomes of campaigns and activities.
• Team Contribution:
  • Influence and foster strong networks with your business partners by presenting your work in meetings across the business.
  • Contribute to improvement initiatives across Adaptavist and the Group.

Qualifications

• B2B field marketing experience, preferably in Tech industry.
• Exceptionally good at understanding the needs and expectations of a diverse set of customers and stakeholders.
• Confident and self-assured communicator.
• Data-led, with a strong handle of marketing metrics and a high level of understanding web analytics/tracking/reporting.
• Excellent organizational and prioritization skills.
• Proven track record of understanding how to build and deploy campaigns to achieve the desired outcomes.
• Strong knowledge of regional demand generation strategies and tactics.
• Strong analytical and problem-solving skills.
• Excellent English written and verbal communication skills.
• Ability to travel, as needed, to support key initiatives.

Benefits

• Generous holiday (PTO) allowance.
• Flexible working hours.
• MacBooks provided to all employees.
• Exceptional Time Away Policy including 26 weeks of fully paid leave for birthing parents and 13 weeks for non-birthing parents.
• Support for fully remote workers to set up their home offices.