[Hiring] Field Marketing Manager @ExpertHiring

Role Description

We’re hiring our first Field Marketing Manager to own Orchid’s presence in the field. This is a hands-on role for someone who knows how to turn events, executive programs, and regional campaigns into real pipeline.

• You’ll be the face of Orchid in the field, working closely with sales to open doors and deepen relationships with some of the most security-conscious enterprises in the world.
• You’ll own the full regional marketing motion: third-party events, Orchid-hosted experiences, account-based field programs, and the local presence that makes the brand real to buyers.
• This role reports directly to the VP Marketing and sits at the intersection of marketing and sales.
• Success in this role means the East Coast sales team has a steady flow of engaged prospects, memorable experiences that create preference for Orchid, and field programs that consistently convert to revenue.

What You’ll Own:

• Plan and execute Orchid’s field events strategy: industry conferences, trade shows, sponsorships, and presence at key cybersecurity and identity security events including RSA, Gartner, regional CISO forums, and more.
• Design and run Orchid-hosted executive programs: roundtables, dinners, workshops, and bespoke experiences that bring CISOs, IAM leads, and GRC teams into meaningful conversations with Orchid.
• Build and run account-based field programs in close partnership with regional sales reps, targeting high-priority accounts with tailored, high-touch marketing touchpoints.
• Own end-to-end event logistics: vendor management, venue sourcing, speaker coordination, booth production, budget tracking, and on-site execution.
• Drive pre- and post-event engagement by working with demand gen and marketing ops to maximize attendance, follow-up, and pipeline conversion.
• Track and report on field marketing ROI: pipeline sourced, pipeline influenced, event attendance, and account engagement metrics.
• Partner with Product Marketing to ensure messaging consistency across all field activities and sales tools used in the region.
• Collaborate with the broader marketing team on integrated campaign moments that amplify field activity with digital and content programs.

Qualifications

• 4–6 years of field marketing or event marketing experience in B2B SaaS, cybersecurity, or enterprise technology.
• Proven ability to plan and execute a regional event calendar from scratch, managing budget, logistics, and vendor relationships simultaneously.
• Strong partnership instincts with sales: you understand pipeline, speak the language of revenue, and know how to build trust with field reps.
• Experience running executive programs and intimate customer experiences, not just booth presence at large trade shows.
• Hands-on approach to account-based field programs: you’ve tailored marketing activity to specific high-value accounts and can show the impact.
• Data-driven mindset: you track pipeline contribution and use results to prioritize and improve your program mix.
• Highly organized with the ability to manage multiple events and programs simultaneously without dropping details.
• Based on the East Coast with willingness to travel regularly across the region and occasionally nationally.

Nice to Have

• Experience in cybersecurity, identity security, IAM, or adjacent enterprise security markets.
• Familiarity with the enterprise security buyer: CISOs, IAM leads, GRC teams, and how they engage at events.
• Background at an early-stage startup where you built the field marketing function without an existing playbook.
• Experience with intent data and ABM platforms such as 6sense or Demandbase.
• Existing relationships within the East Coast cybersecurity and enterprise IT community.

Job Details

• Job Type: Full Time
• Location: 488 Madison Ave, 1103, New York, New York
• Pay: Excellent