[Hiring] Field Marketing Manager @Tines

Role Description

We are seeking a dynamic and results-driven Field Marketing Manager to join our marketing team. This role will play a pivotal role in orchestrating our event marketing efforts as well as some account-based marketing across the West regions.

• Event Program Management: Plan, execute, and manage a portfolio of regional events, including hospitality experiences, partner events, and industry-specific gatherings. Ensure each event aligns with Tines' brand values and marketing objectives.
• Event Coordination and Execution: Oversee all aspects of event planning and execution, including registration, shipping, setup, day-of event support, and post-event wrap-up.
• Tradeshow and Tentpole Support: Provide support for larger-scale tradeshows and tentpole events. This includes coordination with vendors, managing logistics, and ensuring brand consistency.
• Cross-Functional Collaboration: Work closely with GTM and marketing teams to ensure event messaging and goals are aligned with broader company objectives.
• Vendor and Partner Liaison: Manage relationships with event vendors and partners, ensuring timely execution and high-quality outcomes. Implement programs specific to channel reseller partners that increase metrics from events.
• Budget Management: Oversee and manage the budget for regional events, ensuring cost-effective strategies without compromising event quality.
• Reporting and Analysis: Work with Marketing Ops to track event attendance, manage list uploads, and evaluate the success of each event based on predetermined KPIs and metrics. Provide post-event reports and insights.
• SWAG Management: Oversee inventory, coordinate distribution at events, and ensure the quality and relevance of SWAG to enhance brand recognition and customer engagement.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 3 years of experience in B2B SaaS marketing, with a specific focus on field marketing and events.
• Prior experience managing both small-scale and large-scale events is required.
• Excellent organizational and project management skills.
• Strong communication and negotiation skills.
• Creative thinker with strong problem-solving skills and attention to detail.
• Ability to work effectively in a team-oriented environment.
• Flexibility to adapt to changing priorities and manage high-pressure situations effectively.
• A strong interest in curating unforgettable experiences.
• Ability to travel up to 25% of the time.

Requirements

• Passion for Event Marketing.

Benefits

• Target Annual Compensation: $135,000 - $150,000 salary + equity.