[Hiring] Field Marketing Manager @Kalepa

Role Description

Kalepa is hiring a Field Marketing Manager to build and scale our events and field marketing programs that engage target accounts, accelerate opportunities, and drive pipeline and revenue. This is a newly created role with significant ownership.

• Lead Kalepa’s full events program - from major industry conferences to private dinners, roundtables, customer advisory boards, webinars, and other executive-level experiences.
• Develop targeted field marketing programs around priority accounts and opportunities.
• Work closely with Sales to identify where marketing can create meaningful engagement, deepen relationships with senior stakeholders, and help move opportunities forward.
• Own the function end-to-end, from event strategy, audience selection, and campaign development through execution, follow-up, measurement, and conversion.

Key Responsibilities

• Own Kalepa’s global field marketing and events strategy and calendar, aligned to GTM priorities, target accounts, and pipeline goals.
• Partner closely with Sales to identify priority accounts and opportunities where marketing can create engagement, deepen relationships, and accelerate deal progression.
• Design and execute Kalepa’s full range of events, from major industry conferences to highly curated executive dinners, roundtables, and customer advisory boards.
• Build integrated pre- and post-event campaigns to maximize attendance, account engagement, follow-up, and conversion.
• Drive measurable business outcomes, including pipeline created and influenced, revenue sourced, and impact on deal progression and velocity.
• Own pre- and post-event workflows, ensuring strong engagement before events and structured follow-up that converts to pipeline and revenue.
• Develop repeatable field marketing and event playbooks while continuously testing new ways to engage senior insurance leaders.
• Coordinate speaking opportunities, award nominations, and conference submissions for executives and product leaders.
• Launch and scale Kalepa’s webinar program as a complementary field marketing channel.

Qualifications

• 5+ years of experience in B2B events or field marketing, ideally in SaaS or AI/technical products.
• Proven track record of events driving measurable pipeline, influencing deals, and accelerating revenue outcomes.
• Experience executing executive-level, highly curated events rather than primarily large-scale trade shows.
• Strong understanding of account-based marketing and enterprise sales cycles.
• Ability to translate technical or AI-driven products into compelling event narratives for senior audiences.
• Strong project management skills with the ability to manage multiple complex workstreams.
• Excellent written and verbal communication skills.
• Comfortable working cross-functionally with Sales, Product, Marketing, and senior leadership.
• High ownership mindset with the ability to build and scale programs from the ground up.

Benefits

• Competitive salary (based on experience level).
• Significant equity options package.
• 401(k) plan with employer contribution (regardless of employee contribution).
• Excellent benefits: 100% covered medical, 100% covered vision and dental, and others.
• 20 days of PTO a year.
• Global team offsites (2023 - Buenos Aires, 2024 - Lisbon, 2025 - Cartagena).
• Healthy living/gym stipend.
• Mobile phone bill stipend.
• Continuing education credits.