[Hiring] Field Marketing Manager @Rise ComQi

Role Description

As the Field Marketing Manager, you are accountable for attending events and generating qualified leads from resellers, end users, and partners. This role requires approximately 50% travel.

• Generate demand from target industries by educating them on why digital signage and why Rise Vision.
• Continuously manage and validate the ROI and the tactics and processes used to generate pipeline, including:
  • Customer visits
  • Lunch and learns
  • Networking events
  • Reseller and partner campaigns
  • Events and incentives
• Coordinate with the Channel Sales Manager, Account Executives, customer success, and marketing teams on our events calendar.
• Manage all promotion and logistics for events.
• Ensure understanding of the impact each event and campaign will have on respective areas.
• Be a product expert on Rise Vision and understand the revenue strategy, BrandScript, and customer problems.
• Maintain a consistent message across all created materials using the BrandScript, writing style, and brand guidelines.
• Continuously analyze data to validate events and campaigns.
• Provide feedback and suggestions to improve revenue strategy based on data analysis and customer feedback.

Qualifications

• 1-2 years of experience as a Field Marketing Manager.
• Energetic, adaptable, and enthusiastic about working in a fast-paced, event-driven environment.
• Willing and able to travel, including spending multiple weeks on the road attending consecutive industry events and trade shows.
• Comfortable managing the demands of frequent travel, changing schedules, and back-to-back events while maintaining a positive and professional attitude.
• Thrives in highly interactive environments and enjoys representing the company at events and engaging with prospects, customers, and partners.
• Excellent problem-solving and critical thinking skills.
• High attention to detail and organizational skills.
• Strong communication and presentation skills.
• Ability to work independently and as part of a team.

Requirements

• Meet with AEs bi-weekly to discuss plans for field and/or with the channel.
• Research events, define a scorecard/goals for each event in collaboration with AE.
• Own end-to-end event logistics and coordination.
• Travel to events (when reasonable) to do setup and tear down of booths and support AE.
• Identify and collaborate with partners (in collaboration with Reseller Channel Sales) at events for shared booth space or providing software for other booths.
• Manage onsite lead capture processes and ensure timely sync with Hubspot for high intent SQLs.
• Inventory and distribute marketing collateral and promotional "swag."
• Create content during events to promote on socials (photos, videos, testimonials, etc).
• Manage budget for field & reseller activities.
• Work with the Lifecycle Marketing Manager on outbound campaigns tied to events (pre- and post-show follow-ups).
• Work with the Senior Growth Marketing Manager/team for social media posts per event.
• Work with the Senior Growth Marketing Manager to update email signatures.

Hiring Process

• Round 1: 1:1 Interview with People Operations Manager
• Round 2: 1:1 Interview with current Field Marketing Manager
• Round 3: 1:1 Interview with CRO
• Verbal offer, reference and background checks
• Written offer

If this sounds like a great fit, we look forward to receiving your application!

At Rise Vision, we are proud to be an equal opportunity employer. We practice ethical and fair hiring processes and strongly encourage applications from diverse backgrounds. Accommodations are available on request for candidates taking part in all aspects of the selection process.