[Hiring] Field Marketing Manager @SailPoint

Role Description

We are seeking a dynamic, GTM-driven, and results-oriented Field Marketing Manager to develop, lead, and execute strategic integrated marketing plans, programs, and account-based campaigns targeted at Enterprise accounts across the East Coast region. This role requires hands-on regional and field marketing expertise coupled with a deep understanding of go-to-market motions, account dynamics, and the broader market landscape. You will serve as the primary field marketing lead for your territory, driving alignment with sales and partners, and ensuring that programs directly impact pipeline generation, awareness, engagement, and account growth across both new logos and existing customers.

As an Americas Field Marketing Manager – Enterprise Segment (US East & South), you will be a critical link between our global marketing initiatives and the on-the-ground sales and partner efforts.

Key Responsibilities

• Develop and execute strategic integrated marketing and account-based plans aligned with regional sales priorities for your segment that build and generate pipeline through a holistic marketing go-to-market approach.
• Act as a strategic partner to regional sales leadership, building relationships and serving as a trusted marketing and business advisor.
• Regularly track, analyze, and report on marketing activities, programs, and pipeline performance to sales and marketing leadership, providing insights and recommendations for optimization.
• Plan and manage regional activities including first party and third-party events, industry conferences, tradeshows, webinars, executive roundtables, and workshops.
• Develop and drive customized account-based regional marketing campaigns for key strategic accounts, leveraging data, insights, and buyer personas to deliver tailored engagement.
• Collaborate with product marketing, demand generation, campaigns, and partner teams to define target accounts, buyer personas, messaging, and campaign activation.
• Recommend and influence the development of critical content to support integrated campaigns across all stages of the funnel, from awareness to conversion.
• Manage budget, ROI, and performance metrics for all regional marketing programs.

Your First 90 Days: Onboarding for Success

• First 30 Days: The initial focus will be on getting situated in the role, understanding team members, key stakeholders, existing processes, and completing company onboarding and training.
• Within 60 Days: Conduct an initial observation of your region to identify gaps and opportunities, and gain an understanding of KPIs, metrics tracking, and reporting dashboards. Present a preliminary overview of opportunities and ideas for the region.
• Within 90 Days: Develop a comprehensive marketing plan and begin to take action on that plan in partnership with stakeholders.

Success Factors

• Pipeline Impact: Measuring the contribution of marketing campaigns and activities to pipeline generation and acceleration, including the number of qualified leads and opportunities generated and the conversion rate of these measures into pipeline.
• Regional Field Marketing KPIs: Key performance indicators specific to regional field marketing activities, such as the number of events held, attendance rates and mix (customers vs prospects), and the quality of interactions at these events.
• ROI for Marketing Activities: Tracking the return on investment for marketing campaigns and activities to ensure that resources are being used efficiently and effectively.

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field. MBA a plus.
• 8+ years of integrated B2B marketing experience, preferably in Strategic accounts field marketing roles.
• Proven success in developing and executing field marketing campaigns, events, and regional demand generation efforts.
• Strategic, solutions-oriented mindset with the ability to analyze complex situations, identify opportunities, and recommend clear actions.
• Understanding of Strategic accounts buying dynamics and behaviors in US East & Central.
• Excellent written and verbal presentation and communication skills, with the ability to develop strategic marketing plans and tailor messaging to diverse types of audiences.
• Exceptional program and project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines and goals.
• Strong analytical mindset and results-driven with the ability to pull, analyze, and interpret data and adjust tactics accordingly.
• Familiarity with tools such as Salesforce, Marketo, 6Sense, and Tableau.
• Ability to travel regionally (15%-25%) as needed.

Benefits

• Health and wellness coverage: Medical, dental, and vision insurance
• Disability coverage: Short-term and long-term disability
• Life protection: Life insurance and Accidental Death & Dismemberment (AD&D)
• Additional life coverage options: Supplemental life insurance for employees, spouses, and children
• Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account
• Financial security: 401(k) Savings and Investment Plan with company matching
• Time off benefits: Flexible vacation policy
• Holidays: 8 paid holidays annually
• Sick leave
• Parental support: Paid parental leave
• Employee Assistance Program (EAP) and Care Counselors
• Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options
• Health Savings Account (HSA) with employer contribution