[Hiring] Field Marketing Manager @Abbott

Role Description

Abbott is seeking a passionate, experienced and strategic medical device expert to join our Electrophysiology Marketing team as a Field Marketing Manager, focusing on the West Territory. This role will serve as a go-to resource for the US EP sales team within a dedicated geographical area, assist with customer segmentation/targeting, deliver campaigns, measure success, and provide feedback to the US Product Management team.

• Help achieve revenue, profit, and margin targets for the EP franchise in the United States and their specific geography.
• Collaborate with commercial leaders and field personnel.
• Execute marketing campaigns within the geography, tailored to specific geographical needs.
• Assist in content creation for marketing programs.
• Work independently and cohesively with their team to continue to build and develop programs that help to drive product adoption, business, and revenue.
• Work amongst a multidisciplinary team to enhance and strengthen programs (i.e. Key Accounts, NACES, etc…).
• Train local teams on program launches resulting in continued execution and local programs running independently.
• Become the voice of Abbott US EP Marketing (internal and external) within their geography and champion National priorities.
• Drive product marketing campaigns within the geography to ensure appropriate product understanding, competency and streamline marketing messages.
• Partner with US Product Management team by providing feedback on messaging, promotions, and limited market releases.
• Conduct product overviews for physicians and regional sales teams. Assess competencies on a local level and collaborate with Training and Education to ensure full competency is reached.
• Work with local teams to help advance sales acumen and refine product presentation skills.
• Elicit customer feedback in the form of conversation and surveys.
• Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
• Attend local area sales meetings and marketing teams meetings.
• Drive capital services sales and capital marketing promotions.
• Analyze complex data sets to determine appropriate targets for campaigns and be able to measure success of delivery.
• Engage with KOL’s and top accounts to drive preference toward Abbott EP products.
• Encourage and assist with social media posts/tweets and case reviews/reports for online social media use in adherence with Abbott’s social media policies.
• Create local launch reporting including metrics and target goal achievement.
• Work with Salesforce and PowerBI to evaluate success of specific programs.
• Increase Salesforce.com effectiveness. Explore and implement additional solutions to help drive strategic focus for EP team.
• Support IDN-GPO acceptance and approval strategies, contract analysis and positioning strategies.
• Perform other related duties and responsibilities, on occasion, as assigned.
• Maintain problem solving and collaborative relationship with Marketing and Sales leadership measured by 360 feedback.
• Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.

Qualifications

• Bachelors’ degree.
• Minimum 5+ years’ experience working in healthcare, life sciences, or technology-based products.
• Experience working with complex product portfolios in the medical device industry.
• Experience with strategic product planning and commercial execution.
• Developed leadership skills/experience, including the ability to map task interdependencies, prioritize such tasks, and develop, monitor and live within budgets.
• Demonstrated ability to forecast major milestones.
• Experience working in a broader enterprise/cross-division business unit model preferred.
• Ability to work in a highly matrixed and geographically diverse business environment.
• Ability to work within a team and as an individual contributor in a fast-paced, changing environment.
• Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
• Understanding of both the technology and capabilities of the Division’s products, market and customer dynamics, and functional operations across departments.
• Positive attitude, leadership, desire and ability to lead the organization to ensure goals achievement.
• Deep understanding of the complexities of market and customer needs.
• Strong analytical and computer skills, with working knowledge of financial models.
• Strong work ethic, self-motivation, and resourcefulness.
• Ability to travel up to 75%.

Preferred Qualifications

• 3+ years of marketing or EP clinical support experience.
• Analytical fluency with Salesforce, Microsoft Excel, and PowerBI platforms.
• MBA a plus.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.