[Hiring] Field Marketing Manager @Kinaxis Inc.

Role Description

The Field Marketing Manager, North America plays a key role in translating Kinaxis’ North America go-to-market strategy into integrated marketing programs that generate demand, deepen executive relationships, engage priority accounts and accelerate sales pipeline.

• Partner closely with North America Sales leaders and Account Executives to translate regional business priorities into actionable marketing plans and programs.
• Develop and execute integrated field marketing programs that support new-logo acquisition, strategic accounts, opportunity acceleration and customer growth.
• Build marketing plans for priority industries, territories, sales teams and target accounts based on business priorities and pipeline opportunity.
• Serve as a trusted marketing partner to Sales, bringing recommendations, market insights and new ideas to regional planning discussions.
• Maintain strong alignment between North America priorities and global marketing campaigns, messaging, content and go-to-market initiatives.
• Help prioritize regional marketing investments based on market opportunity, account potential and expected business impact.

Qualifications

• 6+ years of B2B marketing experience, ideally including field marketing, demand generation, strategic account marketing, executive programs or integrated campaign management.
• Experience marketing enterprise technology, SaaS or complex B2B solutions; supply chain experience is an asset.
• Demonstrated experience partnering directly with enterprise Sales teams and translating commercial priorities into marketing programs.
• Proven ability to independently lead integrated campaigns and regional programs from strategy through execution and measurement.
• Experience developing engagement programs for strategic accounts and Director, VP and C-level audiences.
• Strong understanding of demand generation, pipeline development, opportunity acceleration and complex enterprise buying journeys.
• Experience designing or delivering executive forums, customer programs, industry events, webinars and third-party programs.
• Strong project management skills with the ability to manage multiple programs, stakeholders, vendors and deadlines simultaneously.
• Analytical mindset and experience using campaign, engagement and pipeline data to evaluate performance and recommend improvements.
• Excellent written, verbal and presentation skills.
• Strong collaboration and relationship-building skills across Sales, Marketing, Customer Success and partner teams.
• Ability to influence stakeholders and drive programs forward in a highly matrixed environment.
• Comfortable working in a fast-moving global organization with multiple priorities and stakeholders.
• Experience with CRM, marketing automation and modern B2B marketing technologies; Salesforce and Marketo experience are assets.
• Bachelor’s degree in Marketing, Business, Communications or a related field, or equivalent professional experience.
• Ability to travel within North America as required for regional programs and events.

Requirements

• Develop targeted engagement strategies for Kinaxis priority and strategic accounts in close partnership with Sales.
• Orchestrate coordinated executive engagement across multiple touchpoints, including executive forums, peer discussions, briefings, industry programs, customer interactions and curated experiences.
• Partner with Sales to identify key stakeholders, buying groups and relationship gaps within priority accounts and determine the most effective marketing-led engagement opportunities.
• Create programs that deepen relationships with senior decision-makers, strengthen Kinaxis’ relevance within strategic accounts and support opportunity progression.
• Bring together customers, partners, industry experts and Kinaxis executives where appropriate to create high-value conversations around business priorities and industry challenges.
• Connect regional events, executive programs, industry moments and customer experiences into a more deliberate relationship-development journey.
• Use account engagement signals, opportunity context and Sales feedback to determine next-best actions and inform future engagement.
• Connect executive and strategic-account engagement to measurable opportunity acceleration, pipeline development and long-term account growth.

Benefits

• Flexible vacation and Kinaxis Days (company-wide days off)
• Flexible work options
• Physical and mental well-being programs
• Regularly scheduled virtual fitness classes
• Mentorship programs, training, and career development
• Recognition programs and referral rewards
• Hackathons