[Hiring] Field and Event Marketing Manager @GetWellNetwork

Role Description

As Field and Event Marketing Manager, you will run GW RhythmX’s events planning and execution processes and be accountable for the pipeline they create in collaboration with sales. You will manage the company’s presence at industry conferences, plan regional events and executive dinners with sales, and own the follow-up process that turns leads into opportunities. You will also partner with sales and the broader go-to-market team on their other demand generation efforts.

• Own the event calendar end to end: planning, budget, vendors, on-site execution, and post-event reporting.
• Partner with sales leaders and account executives on regional events, executive dinners, and other programs in their territories.
• Build target account lists with sales before each event and drive attendance and meetings with the right health system executives.
• Own lead management for field and event programs: capture, handoff to sales, follow-up, and conversion to pipeline.
• Carry an event ROI target, set jointly with sales, and report on results and return on spend.
• Support the sales team’s broader demand generation efforts, including targeted campaigns to priority accounts.
• Work with product marketing, sales, and executives on the messaging, materials, speakers, and briefings for each event.

Qualifications

• 5+ years of B2B marketing experience, including hands-on ownership of events or field marketing programs.
• Experience marketing to health systems or other enterprise buyers, ideally in healthcare technology.
• A track record of tying events and field programs to pipeline.
• Working knowledge of Salesforce and a marketing automation platform such as Pardot or HubSpot.
• Experience managing event budgets, vendors, and contracts.
• Ability to travel up to 30%.
• Bachelor’s degree or equivalent experience.
• Adhere to all organizational information security policies and protect all sensitive information including but not limited to ePHI and PHI in accordance with organizational policy and Federal, State, and local regulations.

Benefits

• Exceptionally generous paid time away from work.
• A variety of paid leave programs.
• Savings opportunities with 401(k) and incentive plans.
• Internal education programs.
• Full array of health benefits.
• Fitness reimbursement.
• Cell phone subsidy.
• Casual offices with snacks and drinks.
• Peer recognition programs.
• Health advocacy and employee assistance programs.
• Chili cook offs.
• Pet insurance (yes, really).
• An environment that supports YOU.