[Hiring] Experienced Digital Marketing Specialist @Hunt St

Role Description

We are seeking an experienced Digital Marketing Specialist to support the ongoing execution, optimisation, and reporting of our digital marketing activities. This role is execution-focused with an expectation that will also provide improvement suggestions based on performance data and prior experience.

Key Responsibilities:

• Google Ads (SEM)
  • Manage and maintain existing Google Ads campaigns
  • Conduct keyword research and optimisation
  • Monitor budgets, bids, ad performance, and conversions
  • Update ad copy and extensions as required
  • Identify opportunities to improve performance and reduce cost per lead
  • Adjust Ads on a weekly basis to support the demand of the courses
• Search Engine Optimisation (SEO)
  • Perform keyword research and tracking
  • Optimise on-page SEO elements (meta titles, descriptions, headings, internal links)
  • Monitor keyword rankings and organic traffic
  • Conduct competitor SEO analysis for targeted keywords
  • Flag technical SEO issues and provide recommendations
• Google My Business
  • Maintain and update business information on the company’s business page
  • Regular sync between Google and Bing places listing
• Email/SMS Marketing
  • Build and schedule email marketing campaigns (currently using Mailchimp)
  • Design email templates aligned with brand guidelines
  • Assist with list segmentation and basic automation
  • Track performance (open rates, CTRs, conversions) and suggest improvements
  • Assist in scheduling and implementing SMS marketing campaign
• Design & Marketing Collateral
  • Assist with design of digital flyers, brochures, and basic marketing materials
  • Prepare assets suitable for digital use (and print where required)
• Reporting & Analysis
  • Prepare monthly performance reports, including:
    • Google Ads (SEM) results
    • SEO performance and keyword rankings
    • Competitor analysis for key search terms
  • Summarise insights in clear, non-technical language
  • Highlight trends, wins, issues, and improvement opportunities
• Competitor Analysis
  • Report on Competitor Analysis for popular keywords rankings across all the training courses
  • Keywords Gap Analysis
• Optimisation & Continuous Improvement
  • Proactively analyse campaign and channel performance
  • Suggest optimisation ideas and best-practice improvements
  • Identify new keyword opportunities and content ideas
  • Implement approved changes efficiently

Qualifications

• Proven experience as a Digital Marketing VA or similar role
• Hands-on experience with Google Ads and SEO tools
• Experience with email marketing platforms (e.g. Mailchimp or similar)
• Graphic design experience using tools such as Canva
• Strong reporting and analytical skills
• Excellent written English and ability to follow instructions

Requirements

• Offshore / remote role
• Ongoing engagement
• Must be available for regular check-ins and monthly reporting

Desirable

• Experience working with Australian businesses
• Familiarity with Google Analytics, Search Console, and reporting dashboards

Work Arrangement & Expectations

This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)