Role Description
Ignite Visibility is seeking a commercially driven, growth-oriented, and people-centered Executive Vice President of Media to lead and scale our integrated Media organization across Paid Media and Earned Media. The Media organization represents approximately $30M in revenue and is one of the largest and most strategically important areas of the business.
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Reporting directly to the COO and serving as a key member of the executive leadership team.
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Operate as the General Manager across Paid Media and Earned Media.
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Accountable for financial performance, growth, client retention, operating effectiveness, service evolution, leadership development, and long-term value creation.
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Strengthen operational excellence, accelerate growth, develop exceptional leaders, improve profitability and predictability.
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Leverage AI, automation, analytics, and technology to build a more intelligent and scalable organization.
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Lead the SVPs of Paid Media and Earned Media, establishing shared direction and operating framework.
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Play a meaningful role in enterprise strategy, acquisition integration, executive client relationships, and the continued evolution of Ignite's broader agency platform.
Qualifications
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12+ years of progressive experience within a digital marketing, performance marketing, or related agency environment.
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Significant executive leadership experience.
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Proven ownership of a significant agency or business-unit P&L.
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Deep expertise in either Paid Media AND Earned Media.
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Experience leading organizations through significant growth, transformation, or operating-model evolution.
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Strong analytical fluency across attribution, incrementality, customer economics, business intelligence, and performance measurement.
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Bachelor's degree or equivalent professional experience required; Master's degree or MBA preferred.
Requirements
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Demonstrated ability to operate as a business leader and General Manager.
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Strong commercial orientation with experience driving expansion and improving client retention.
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Ability to balance growth, client outcomes, profitability, and long-term organizational health.
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Experience developing and scaling strategies for enterprise, franchise, multi-location, and complex distributed client organizations.
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Ability to connect enterprise-level strategy with measurable local and location-level business outcomes.
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Highly credible with C-suite clients and senior executives.
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Strong communicator who can translate complex Media strategies into clear business priorities.
Benefits
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Competitive total executive compensation package.
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Base salary, target annual bonus equal to 20% of base salary based on EBITDA performance.
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Equity participation opportunity, subject to MountainGate approval.