Role Description
Savvital is seeking a proactive, highly organized, and energetic Executive Assistant & Marketing Coordinator (VP) to partner with a top-producing US Real Estate Broker and Property Investor. The primary mission of this role is to take end-to-end ownership of social media marketing, digital content execution, CRM management, and high-touch calendar scheduling off the client's plate. By serving as an accountability partner and operational "sidekick," you will allow the client to focus entirely on closing high-value sales, expanding a rental portfolio, and reclaiming their personal time.
Key Responsibilities
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Content Creation & Marketing Management
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Content Strategy & Planning: Develop and execute weekly/monthly content calendars featuring property listings, closed deals, market insights, and client testimonials.
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Copywriting & Voice Alignment: Draft engaging, high-quality social captions, email blasts, and scripts that authentically reflect the client's voice, analytical investor mindset, and approachable tone.
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Video Scripting & Basic Editing: Create ready-to-use 60-second video scripts/Q&A prompts for Instagram Reels and short-form video. Perform light video editing (e.g., using CapCut or Canva) to prepare videos for posting.
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Social Media Management: Oversee operations across personal and business social channels (Instagram and Facebook), including setting up new dedicated business pages. Drive organic engagement by interacting with 20β30 target community accounts daily.
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Database & CRM Operations (Follow Up Boss)
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Maintain database cleanliness, ensure accurate contact tags, and eliminate pipeline bottlenecks.
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Build, schedule, and monitor email marketing campaigns, newsletters, and follow-up drip sequences (subject to client review/approval).
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Ensure every lead inside the CRM has a clear, actionable next step.
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Calendar Management & Scheduling
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Book property showings, manage daily appointment requests, and attach Calendly booking links across all digital touchpoints.
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Conduct confirmation calls/reminders and execute timely reschedule workflows for no-shows or canceled appointments.
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Maintain a rigorous daily appointment confirmation routine.
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Strategic Executive Support & Accountability
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Act as a proactive "sidekick/quarterback," regularly auditing stalling deals or pending tasks and prompting the client on high-priority follow-ups.
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Manage transaction checklists, key deadline reminders, and occasional administrative tasks related to property investment activities.
Qualifications
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Must-Have (Knockout Criteria):
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Exceptional spoken and written English skills (client-facing standard).
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Demonstrated experience in content planning, scriptwriting, copywriting, and basic video editing for social media.
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Proven hands-on experience managing a CRM platform (preference for Follow Up Boss or similar real estate/sales CRMs).
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Full commitment to work the required US Eastern schedule (9:00 AM β 6:00 PM EST / 6:00 PM β 3:00 AM PKT).
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Nice-to-Have Skills:
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Prior experience in the US Real Estate market or working with US small business owners.
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Familiarity with real estate transaction tools such as Dotloop or RealScout.
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Proficiency using AI tools (e.g., Claude) to refine and draft copy in a specific brand voice.
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Proficiency with design and editing software (Canva, CapCut).
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Multilingual ability in Spanish is a plus.
Core Competencies & Personal Attributes
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Proactive Initiative: You don't wait for step-by-step instructionsβyou bring concrete ideas, solutions, and content plans to the table.
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High Energy & Warmth: Confident, personable, and adaptable; able to match the upbeat energy of a high-performing broker.
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Ownership Mindset: Takes pride in driving marketing efforts independently while upholding high quality standards.