Role Description
As the Events & Sponsorship Marketing Manager, you will drive the strategic direction of the brandβs event and sponsorship marketing initiatives, ensuring flawless alignment with overall marketing objectives, business priorities, and brand philosophy. You will lead the end-to-end development and execution of high-impact marketing events, experiences, and programs that amplify brand visibility, fuel consumer engagement, and strengthen market presence.
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Own the full event lifecycle, from concept creation and strategic planning to execution, partnership activation, performance recaps, and post-event evaluation.
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Ensure seamless integration across all brand platforms and touchpoints.
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Work cross-functionally with key stakeholders to align marketing initiatives with critical sales objectives.
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Spearhead the management of global and regional sponsorship portfolios.
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Identify and secure strategic partnership opportunities that elevate the brand and deliver measurable impact.
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Negotiate and manage agency relationships, oversee local vendors, and navigate complex stakeholder environments.
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Secure internal approvals through FPF (Future Projects Forum) for major events, sponsorships, and new partnership opportunities.
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Bring the brand to life in the marketplace and create experiences that leave a lasting impression.
Qualifications
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Prefer a Bachelor's Degree in Marketing, Communications, Hospitality, Public Relations, or other related fields.
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Between 3-5 years of experience in event production, event, convention planning, marketing.
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Between 3-5 years of experience in project management.
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Computer Skills: Microsoft Office Programs β Word, Excel, PowerPoint.
Requirements
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Lead event annual planning, aligning with brand strategy and ensuring timelines, logistics, and deliverables are met for execution.
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Staff planning with appropriate employees and vendors for all on-site event staff with event goals and proper brand representation.
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Oversee the annual contract process (scope and approvals) and project approvals in internal forums (i.e., FPF) including presentations and budget.
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Supervise on-site setup, execution, and teardown to ensure flawless delivery and quick resolution of any operational issues.
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Oversee inventory, storage, and maintenance of event assets to ensure availability and brand consistency across activations.
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Ensure all event elements strictly follow brand guidelines to maintain consistency in image, messaging, and experience.
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Manage budget efficiently and contract negotiation with agencies and vendors to ensure cost-effective, high-quality event execution.
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Lead the events presentations during internal and specific bottlers meetings.
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Event recaps - photos, SWOT (Strength, Weakness, Opportunities, Threat), sampling overview and provide key takeaways to inform future planning.