[Hiring] Engagement Marketing Lead @Block

Role Description

We’re looking for an Engagement Marketing Lead to help Square sellers discover more value in our products and build lasting relationships with Square. You’ll lead a team that turns seller insights into strategies that drive product adoption, deepen engagement, and deliver measurable business growth.

You’ll bring together audience strategy, messaging, experimentation, and channel planning to create relevant, connected experiences across the seller journey. Working closely with Product and cross-functional partners, you’ll set priorities, develop your team, and balance long-term growth opportunities with business commitments. The role has global scope, with an initial focus on the U.S.

You will:

• Lead and develop the engagement marketing team. Set outcome-based goals, coach senior strategists, and define quarterly priorities, owners, and dependencies while delivering business commitments.
• Own cross-product growth priorities. Size opportunities and allocate capacity based on seller needs and business impact. Partner with Product on adoption, monetization, and the end-to-end seller experience.
• Establish proactive go-to-market planning. Align Product, Growth, Brand, Sales, Customer Insights, Creative, and channel partners on launch support, audiences, messaging, ownership, and resource tradeoffs.
• Lead program-wide experimentation. Partner with Data Science on coordinated holdouts and incremental measurement. Test recommendations, messaging, incentives, and channels; use evidence and economics to decide what to scale, refine, or stop.
• Establish communications governance. Set ownership, eligibility, frequency, sequencing, suppression, and risk-based review standards. Resolve competing messages, prevent over-messaging, and protect required communications.
• Scale execution responsibly. Partner with Lifecycle Operations, GTM Automation, and external agencies on production and automation. Retain accountability for strategy, approvals, access, quality, and escalation.
• Oversee portfolio delivery and partnerships. Hold owners accountable for launches, ongoing growth, incentives, and partnership commitments.

Qualifications

• 10+ years in engagement marketing or equivalent experience demonstrating senior-level impact.
• A track record of leading teams and delivering measurable portfolio growth.
• Experience developing senior strategists and partnering with Product leaders.
• Strong analytical judgment and hands-on fluency with SQL and analytics tools.
• Deep experimentation experience and the ability to turn imperfect evidence into clear investment decisions.
• Strong positioning and messaging skills, with experience connecting audience insight, product value, and channel strategy.
• Experience building cross-program communications governance.
• Fluency with lifecycle platforms, personalization, and delivery controls.
• Clear executive communication, sound judgment in ambiguity, and practical experience using AI to improve the quality or speed of your work.
• Experience with small-business customers, multi-product platforms, regulated products, agency partnerships, or international growth is valuable.

Benefits

• Remote work
• Medical insurance
• Flexible time off
• Retirement savings plans
• Modern family planning