[Hiring] Digital Engagement Manager @Asset Living

Role Description

As a Digital Engagement Associate, you will play a crucial role in assisting with the overall operations of our portfolio of communities. You will be responsible for providing digital marketing support, website setup and support, online paid advertising, and digital targeting and experience of our consumers. The ideal candidate is passionate about marketing, possesses excellent organizational skills, and is dedicated to delivering exceptional results.

Essential Duties & Responsibilities

• Website Support
  • Coordinate new website setup and existing website migrations to preferred partners and new website platforms.
  • Collaborate with preferred partners for ongoing maintenance, content, and security updates.
  • Analyze user behavior and other performance KPIs.
• Digital Marketing Support
  • Track digital marketing performance and KPIs.
  • Setup new digital marketing campaigns.
  • Analyze, strategize, and optimize multi-channel digital marketing campaigns with preferred digital marketing partners.
  • Work with the Marketing Department to manage, maintain, and train new community associates on the CRM (Custom Relationship Manager) and Lead Management platform.
• Online Advertising Efforts
  • Assess and monitor online advertising opportunities for our portfolio of communities.
  • Coordinate with ILS Networks to optimize listings and online presence.
  • Coordinate, organize, and manage digital assets/multimedia at each individual asset and ensure digital curb appeal matches physical curb appeal.
• Name, Address, and Place Online Directory Management
  • Setup and optimize online business directories such as Google Business Profile, Yelp, and Apple.
  • Monitor and ensure NAP consistency.

Qualifications

• Bachelor’s degree with a concentration in Business, Marketing, Communications or a related field preferred.
• Proven experience in marketing support or a similar role.
• Strong written and verbal communication skills.
• Knowledge of consumer/user digital experience.
• Familiarity with online digital marketing platforms.
• Creative mindset with a keen eye for detail.
• Strong analytical and problem-solving abilities.
• Ability to work independently as well as collaboratively in a team environment.
• Experience in Real Estate Property Management preferred.
• Experience with Google Ad Platform, Facebook Ad Platform, and other online digital marketing ad platforms preferred.
• Experience with G4A (Google Analytics) preferred.
• Experience with Webflow or Wordpress preferred.
• Familiarity with ILS management and property listing processes.
• Working knowledge of CRM/Lead management systems.
• Strong project management skills.

Requirements

• This job description should not be considered all-inclusive. It is merely a guide of expected duties.
• The employee understands that the job description is neither complete nor permanent and may be modified at any time.
• At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.
• This is a safety-sensitive position and may be subject to additional compliance requirements.