[Hiring] Employer Branding Manager @AI Digital

Role Description

• Own and drive employer branding initiatives across content, PR, events, social media, and internal communications.
• Develop and maintain a consistent employer brand voice, messaging, and storytelling across all internal and external channels.
• Create and manage employer branding content for LinkedIn and other platforms in collaboration with the Social Media team.
• Partner closely with the People & Culture and Talent Acquisition teams to support recruitment campaigns, hiring initiatives, and employer brand positioning.
• Collaborate with the PR team to ensure employer branding is consistently reflected across external communications, media opportunities, and thought leadership initiatives.
• Support and coordinate employer branding activities at industry events, conferences, career fairs, and internal company initiatives in partnership with the Marketing Operations Manager.
• Lead and host employer brand content formats, including employee spotlights, interviews, podcasts, webinars, and video series.
• Travel occasionally to company offices, team gatherings, and events to capture content and showcase company culture.
• Support internal communications, including company updates, announcements, leadership communications, and culture initiatives.
• Ensure consistency of tone of voice, messaging, and employer brand positioning across all employer-facing materials.
• Track and report on employer branding performance metrics, providing insights and recommendations for continuous improvement.

Qualifications

• 4–6 years of experience in employer branding, marketing, communications, content marketing, or a related field.
• Strong copywriting and storytelling skills, with the ability to adapt tone and messaging for different audiences and channels.
• Fluent English (C1–C2), both written and spoken.
• Experience creating content for LinkedIn and other employer branding channels.
• Strong communication and stakeholder management skills.
• Comfortable appearing on camera and hosting video, webinar, or content-based formats.
• Experience collaborating cross-functionally with HR, Marketing, PR, and business leaders.
• Ability to manage multiple projects simultaneously while maintaining high quality and consistency.
• Strong understanding of brand positioning, tone of voice, and culture-driven storytelling.

Requirements

• Nice-to-have experience working in fast-growing, international, remote-first, or tech-driven organizations.
• Experience developing and executing employer branding campaigns.
• Experience with internal communications initiatives.
• Basic understanding of PR, media relations, and brand positioning.
• Experience with video production, including content planning, briefing, filming, or hosting.
• Willingness to travel occasionally for content creation, team gatherings, and industry events.
• Familiarity with project management and collaboration tools such as Asana, Google Workspace, or similar platforms.
• Experience using AI tools such as ChatGPT, Claude, Gemini, Midjourney, or similar solutions to support content creation and productivity.