[Hiring] EMEA ICE Marketing Specialist @Johnson & Johnson Innovative Medicine

Role Description

The EMEA ICE Marketing Manager translates the regional ICE strategy into coordinated, measurable campaigns and market activation across EMEA. The role manages the digital ecosystem, paid and owned campaigns, country alignment, campaign budget allocation and event oversight, while ensuring that local teams have the tools, content and direction needed to accelerate ICE adoption.

Key responsibilities

• Develop and execute the annual EMEA ICE campaign plan in alignment with the EMEA ICE strategy, portfolio priorities and country readiness.
• Manage ICE website content and landing pages, coordinating updates, user journeys, analytics, optimisation and required review processes.
• Plan and execute integrated advertising, email, search advertising and digital campaigns, including audience strategy, media plans, creative development, deployment and performance optimisation.
• Coordinate campaign calendars across EMEA and ensure consistent positioning while enabling appropriate country-level adaptation.
• Partner with country marketing and commercial teams to define campaign priorities, activation plans, local requirements and measures of success.
• Recommend and manage the allocation of campaign budgets by market, channel and activity; monitor spend, commitments, forecasts and return on investment.
• Lead agency and vendor management for creative, media, digital, content and production activities within approved governance processes.
• Provide marketing oversight for priority events and congresses, including objectives, presence, messaging, digital amplification, lead capture, follow-up and performance reporting.
• Develop sales-facing campaign toolkits, content and activation guides in partnership with the Sales Enablement Specialist.
• Monitor campaign and channel KPIs, identify performance gaps and present actionable recommendations to the EMEA ICE Marketing Lead and country stakeholders.
• Maintain alignment with Global and regional partners on brand, portfolio, launch, claims, data privacy and content approval requirements.

Qualifications

• Masters's degree in marketing, business, communications, life sciences or a related discipline.
• Approximately 5 or more years of progressive marketing experience, including digital campaign execution and cross-country stakeholder management.
• Demonstrated experience managing websites, email campaigns, paid media and search advertising.
• Experience managing campaign budgets, agencies, timelines, performance dashboards and multiple market inputs.
• Strong analytical skills and the ability to turn campaign data into clear optimisation decisions.
• Fluent English and the ability to operate effectively in a matrixed, multicultural EMEA environment.
• Ability to travel within EMEA for key country meetings, congresses and business reviews.

Requirements

• MedTech, cardiovascular, electrophysiology, ultrasound or broader healthcare marketing experience.
• Experience with account-based marketing, marketing automation, CRM integration, SEO and web analytics.
• Experience supporting product launches and highly regulated promotional review processes.
• Additional European language capability.

Benefits

• An annual bonus with set target (% of pay) depending on pay grade / location, based on the employees’ and companies’ performance of the previous calendar year, or sales commissions.
• Vacation days.
• Parental leave for a minimum of 12 weeks.
• Bereavement leave.
• Caregiver leave.
• Volunteer leave.
• Well-being reimbursement.
• Programs for financial, physical and mental health.
• Service anniversary and recognition awards.
• Participation in several insurance plans for employees and eligible dependents, subject to the terms of their respective plans.