[Hiring] Email Marketing Manager @Boosta

Role Description

We are currently looking for an Email Marketing Manager to join our partner company, which creates personalized health and fitness products for users worldwide.

• Audit existing flows (abandoned quiz / checkout, onboarding, upsell, retention, win-back) and implement changes that drive the biggest increase in purchases.
• Maintain a backlog of hypotheses and A/B tests — from subject lines and offers to timing and flow logic — and take every test through to a clear conclusion.
• Segment the audience by behavior, funnel stage, geography, and quiz responses, and personalize messaging based on user data.
• Analyze the funnel (Delivered → Open → Click → Checkout → Purchase → Revenue), work with Product and Analytics to set up tracking and attribution, and regularly report on email’s contribution to business metrics.
• Maintain domain reputation and list health: bounce, spam, and unsubscribe rates, as well as consent and compliance requirements across the Tier-1 markets.
• Write email copy; design is handled by the UX team.
• Propose how to grow the channel further and back your recommendations with data for the Chief Growth Officer.

Qualifications

• 3+ years of commercial experience in Email / CRM / Lifecycle Marketing for subscription-based products (B2C or B2B).
• Experience owning email channel performance end to end — from strategy to purchases, not just campaign execution.
• A proven example of growing email-driven revenue or sales that you can break down into steps and numbers: what you changed, how you measured it, and what impact it had.
• Hands-on experience independently setting up and launching lifecycle and trigger-based flows with measurable results.
• Experience running A/B tests: how you formulate hypotheses, evaluate results, and decide what to scale.
• Ability to work with core business metrics (Purchase CR, revenue per send, LTV, retention) and assess attribution and incrementality.
• Strong understanding of email deliverability: domain reputation, authentication (SPF, DKIM, DMARC), IP/domain warming, and recovering inbox placement.
• Hands-on experience with ESPs (Reteno, Braze, Customer.io, Klaviyo, or similar): segmentation, flows, and reporting.
• Experience running email campaigns across Tier-1 markets and understanding consent requirements: GDPR / ePrivacy / CAN-SPAM / CASL.
• English at B2+ level.

Nice to have

• Experience in Health & Fitness / Wellness.
• Experience with Amplitude, Tableau, or other analytics / BI tools.

Our hiring flow

• Step 1: Pre-screen.
• Step 2: Technical Interview.
• Step 3: Final Interview.
• Step 4: Job Offer.

Benefits

• Work from anywhere - we are remote-first but not remote only. Our team works from 10+ countries around the world.
• Fast learning as part of our DNA — regular workshops (from hard skills to practical life hacks), knowledge sharing with team leads and external experts, and a learning budget for courses and conferences.
• Career boost — fast and transparent growth in role and responsibility.
• Wellbeing — 2 additional days off per month for recovery, weekly meditation sessions, 16 days of vacation, and paid sick leave.
• Referral program - recommend talented professionals to join our team and receive a bonus for successful hires.