[Hiring] Email Marketing Manager @Sorenson Communications

Role Description

As the Email Marketing Manager, you will be the hands-on operator responsible for turning Sorenson’s lifecycle marketing strategy into timely, relevant, and measurable customer communications across CaptionCall, VRS, and Enterprise. You will build, launch, monitor, and optimize campaigns and automated journeys that move customers from lead conversion and onboarding through activation, engagement, retention, and reactivation. Although email will be the role’s primary channel, you will orchestrate coordinated experiences across SMS, direct mail, push notifications, in-app messaging, outbound-call triggers, and compliant paid-media audiences so that each customer receives the right communication, through the right channel, at the right point in the lifecycle.

You will own the operational discipline required to execute lifecycle marketing at scale, including:

• Campaign intake and calendars
• Audience segmentation
• Eligibility rules
• Consent and suppression management
• Contact-frequency governance
• Quality assurance
• Stakeholder approvals
• Documentation, templates, and standard operating procedures

You will help implement and become a power user of a marketing-orchestration platform such as Braze or Iterable, define the campaign and data requirements needed to create increasingly sophisticated event-triggered journeys, and use marketing analytics tools such as Amplitude to understand customer behavior and campaign performance. Working closely with Lifecycle Strategy, Analytics, Product, Customer Experience, IT, Legal, Compliance, and business-line marketing teams, you will establish a rigorous testing and measurement practice and continually improve deliverability, engagement, conversion, activation, retention, customer value, incremental revenue, and return on marketing investment.

Qualifications

• 4 Year Bachelor’s Degree in Marketing, Communications, Business, or a related field.

Requirements

• 5 years of experience executing email, CRM, marketing automation, or lifecycle campaigns, including segmentation, quality assurance, reporting, and optimization.
• Hands-on experience building multistep campaigns and automated customer journeys in an enterprise email service provider or customer-engagement platform; Braze experience preferred.
• Working knowledge of email deliverability, audience segmentation, consent management, suppression rules, contact-frequency governance, and campaign quality assurance.
• Ability to interpret campaign data, design meaningful tests, and turn results into practical optimizations that improve conversion and customer value.
• Strong project-management and organizational skills with rigorous attention to detail and the ability to manage multiple deadlines and stakeholder approvals.
• Clear written and verbal communication skills and the ability to collaborate effectively with Marketing, Product, Customer Experience, IT, Legal, and Compliance teams.
• Customer-first mindset and sound judgment when working with sensitive customer information and regulated communications.

Benefits

• Less than 25% travel requirements.

Company Description

Our Mission…Leveraging the Power of Language, we connect lives and enrich the human experience.

Our Vision…To provide global language services that expand opportunities, nurture belonging, and empower the world to connect beyond words.

As one of the world’s leading language services providers, Sorenson combines patented technology with human-centric solutions. We strive to increase accessibility and inclusion through communication solutions for all:

• Call captioning and video relay services
• Over-video and in-person sign language and spoken language interpreting
• Translation
• Real-time captioning
• Post-production language services

Sorenson’s impact vision and plan extends to enhancing generational wealth and inclusive workplaces for our employees and the communities we serve.

We achieve great things together working “The Sorenson Way” with our employee values: Customer First, Can-Do Attitude, Collective Action, Growth Mindset, Ownership, and Connect Direct.