Role Description
The E-Commerce Retail Media Manager will lead retail media strategy, execution, and performance across key retail media networks, driving sales growth, maximizing advertising ROI, and increasing brand visibility throughout the shopper journey.
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Requires hands-on experience with platforms such as Walmart Connect, Roundel, Amazon Ads, and other retail media networks.
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Manage agency partnerships.
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Strong analytical skills, digital marketing expertise, and a deep understanding of eCommerce, shopper marketing, and the CPG industry are essential.
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Partner closely with Sales, Marketing, Category Management, Finance, and agency partners to deliver measurable business results.
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This remote position is based in the Chicago, Illinois area and reports to the Director of E-Commerce.
Qualifications
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Bachelor's Degree in Marketing, Business or other related fields.
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5+ years of experience in Retail Media, eCommerce Marketing, Digital Marketing, Shopper Marketing, or Media Planning.
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Minimum of 3 years’ experience working with Walmart Connect, Roundel & Amazon Ads.
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“Hands on Keys” experience in WMC Ad Center, Amazon Ads or similar highly preferred.
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Experience within Consumer Packaged Goods (CPG), Food & Beverage, Retail, or eCommerce environments preferred.
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Understanding of digital shelf optimization and omnichannel commerce.
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Strong strategic thinking combined with hands-on execution.
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Consumer-first mindset with deep understanding of modern family, parenting and snacking behaviors.
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Analytical and financial acumen.
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Strong communication and presentation skills.
Requirements
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Develop and execute annual retail media strategies and investment plans, including budget allocation by customer, brand, and product segment.
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Manage retail media campaigns across key platforms including Walmart Connect, Amazon Ads, Roundel, Kroger Precision Marketing, Instacart Ads, and other emerging retail media networks.
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Analyze campaign performance against big-picture, sales results, and digital penetration metrics to optimize investments and drive profitable growth.
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Own digital shelf visibility by improving search performance, product discoverability, content effectiveness, and conversion across retailer platforms.
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Lead a test-and-learn agenda, evaluating new ad formats, targeting strategies, retail media capabilities, and emerging channels.
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Partner with Marketing to ensure campaigns feature the right products, messaging, and creative assets aligned with brand and business objectives.
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Collaborate with Sales on Joint Business Planning and customer growth initiatives.
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Manage relationships with retail media partners and advertising agencies.
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Monitor category trends, competitive activity, and retailer innovations.
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Own creative strategy, briefs and delivery to advertising agency.
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Oversee retail media budgets, forecasting, billing & invoice reconciliation, and investment tracking.
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Develop performance dashboards & KPIs to deliver regular business updates, insights, and strategic recommendations to leadership.
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Serve as the internal subject matter expert on retail media, eCommerce advertising, and digital commerce best practices.
Benefits
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Annual base salary range for this remote role is $90,000 - $125,000.
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Comprehensive benefit package including medical, dental, vision, and prescription coverage for you and your dependents.
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Life & long-term disability, flexible spending and health savings account, paid vacation and holidays, New York State paid sick time, and 401(k) retirement benefits with 4% company match.
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Tuition assistance for professional development.
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Opportunities to volunteer and support the local community.
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Generous maternity/paternity benefits & take your child’s 1st birthday off.
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Take your birthday off each year!
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Baby food coupon program until your child’s 2nd birthday.
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Service Awards.
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Amenities at HQ include an on-site fitness center, café, company store, and a private on-site Mother’s Room.