[Hiring] Ecommerce Paid Media Manager @Veta Virtual

Role Description

As an Ecommerce Paid Media Manager, you will own performance marketing end to end for a growing brand that sells both online and in physical retail locations. Paid advertising and email/SMS marketing carry equal weight in this role. Your day to day will involve:

• Planning, launching, and optimizing full funnel paid campaigns across Meta (Facebook and Instagram) and Google Ads, covering prospecting, retargeting, and retention.
• Managing significant ad budgets for an account carrying seven figure or higher annual Meta spend, including bidding strategy, audience segmentation, and creative testing to scale spend profitably.
• Tracking and reconciling performance across in store and online sales channels to build an accurate, omnichannel view of return on ad spend.
• Owning paid media reporting using Triple Whale, Northbeam, or a comparable attribution and analytics platform, and translating data into clear recommendations.
• Evaluating and improving the brand's current attribution process, closing gaps between ad platform data, attribution tooling, and actual in store and online sales.
• Briefing and collaborating on creative and campaign assets, using Canva to produce or direct design mockups as needed.
• Monitoring competitor activity, platform updates, and industry trends to keep campaigns current and effective.
• Delivering regular weekly and monthly performance reporting with clear takeaways and next steps for leadership.
• Owning end to end email and SMS strategy in Klaviyo, from calendar planning through execution and analysis.
• Building, maintaining, and optimizing automated flows, including welcome series, abandoned cart, post purchase, replenishment, win back, and VIP or loyalty journeys.
• Developing segmentation strategy to personalize messaging by customer behavior, purchase history, and lifecycle stage.
• Planning and executing campaign calendars aligned with promotions, product launches, and seasonal moments.
• Testing subject lines, send times, content, and offers to continually improve engagement and revenue performance.
• Ensuring messaging and offers stay aligned with paid media campaigns for one consistent, full funnel customer experience.
• Reporting on key lifecycle metrics, including open rate, click through rate, list growth, and revenue attributed to email and SMS.

Qualifications

• Approximately 8 to 10 years of overall marketing and advertising experience, including a minimum of 5 years of direct, hands on ecommerce experience.
• Direct, hands on experience managing a Meta Ads account with an annual budget of $1,000,000 or more.
• Google Ads experience in addition to Meta.
• Demonstrated ownership of full funnel performance, from prospecting through conversion and retention.
• Experience assessing and improving attribution accuracy.
• Direct experience with Triple Whale, Northbeam, or a similar full funnel attribution and analytics platform.
• Required, hands on experience owning email and SMS marketing in Klaviyo.
• Proven experience managing full funnel marketing for an ecommerce brand.
• Comfort using Canva to produce or direct creative assets.
• Comfort using Shopify or a comparable ecommerce platform.
• Strong analytical skills, with the ability to pull, interpret, and present cross platform performance data.
• Excellent written and verbal communication skills.
• Bonus: experience in luxury, jewelry, or another high consideration retail category.

Benefits

• Competitive base compensation + significant performance-based pay.
• 15 paid vacation days per year plus all U.S. national holidays.
• 100% remote — work from anywhere in LATAM or Europe with a professional home setup.
• A high visibility, full funnel role where your strategy and execution directly shape how a growing ecommerce and retail brand spends its marketing budget.
• A collaborative, high trust culture through Veta Virtual and our client, where your expertise and ownership are valued from day one.

Company Description