[Hiring] E-Commerce Manager @The Humane Choices Foundation

Role Description

We are looking for a Volunteer E-Commerce Manager who can take full ownership of our online store from the ground up. This is an end-to-end role for someone who has done this before and wants to put those skills toward a mission that matters.

What You Will Do

• Procurement and Product Sourcing
  • Research and identify ethical, cruelty-free, and plant-based product suppliers that align with our values and Canadian consumer expectations.
  • Evaluate suppliers on quality, pricing, lead times, and ethical sourcing standards before bringing any product on board.
  • Negotiate pricing and terms with vendors and maintain strong ongoing supplier relationships.
  • Manage inventory levels to ensure stock availability without over-purchasing, especially in the early stages.
  • Continuously review the product catalogue and recommend additions, removals, or replacements based on performance and mission fit.
• Store Setup and Management
  • Build and manage our online store, most likely on Wix or a comparable platform, ensuring it is visually on-brand, easy to navigate, and optimized for conversion.
  • Write or oversee compelling product listings including titles, descriptions, pricing, and imagery.
  • Ensure all product pages are accurate, up to date, and consistent with the foundation's brand voice.
  • Manage product categorization, tagging, and search functionality so customers can find what they are looking for without friction.
  • Keep the store maintained and functional, troubleshooting any issues that arise promptly.
• Order Management and Fulfillment
  • Oversee the complete order lifecycle from purchase confirmation through to delivery.
  • Coordinate with suppliers or fulfillment partners to ensure orders are processed and shipped accurately and on time.
  • Set up and maintain order tracking and customer notification systems so buyers are always informed.
  • Handle returns, exchanges, and customer complaints professionally and in a way that protects both the customer experience and the organization's reputation.
  • Identify fulfillment bottlenecks and fix them before they become recurring problems.
• Sales, Marketing, and Growth
  • Develop and execute basic promotional strategies including seasonal campaigns, product launches, and discount offers.
  • Collaborate with the digital and content team to drive traffic to the store through social media, email marketing, and the foundation's website.
  • Monitor store analytics including traffic, conversion rates, average order value, and abandoned carts, and use that data to make informed decisions.
  • Identify cross-sell and upsell opportunities that increase revenue without compromising the customer experience.
  • Research what comparable mission-driven organizations are selling and surface ideas for expanding our product range.
• Finance and Reporting
  • Track revenue, cost of goods, and margins and report regularly to the leadership team in plain language.
  • Work with our donation processing platform (Zeffy) and ensure e-commerce revenue is properly separated and accounted for.
  • Flag any pricing, margin, or cash flow concerns early so leadership can make informed decisions.
  • Maintain clean records of all supplier invoices, product costs, and sales data.

Qualifications

• Demonstrated experience managing an e-commerce store end to end, whether for a business, nonprofit, or personal venture.
• Familiarity with at least one e-commerce or website platform such as Wix, Shopify, WooCommerce, or similar.
• Strong organizational skills and the ability to manage multiple moving parts simultaneously without dropping anything.
• A good eye for product presentation, including copy, pricing, and imagery.
• Comfortable working with basic analytics and translating numbers into clear, actionable insights.
• Self-directed and reliable in a remote volunteer environment where there is no one standing over your shoulder.
• Genuine alignment with the values of the Humane Choices Foundation, including a commitment to cruelty-free and ethically sourced products.

Requirements

• Experience with dropshipping, print-on-demand, or working with Canadian suppliers.
• Background in ethical or sustainable consumer goods.
• Familiarity with Canadian consumer protection regulations and sales tax obligations for online retail.
• Experience using Monday.com or Slack for team collaboration.
• Basic graphic design skills for creating product imagery or promotional assets.

Benefits

• End-to-end ownership of a real e-commerce operation with room to build it your way.
• A flexible, fully remote volunteer arrangement that fits around your schedule.
• Direct collaboration with the leadership and digital teams.
• Meaningful portfolio experience running a mission-driven online store.
• A team that communicates openly, values your expertise, and will tell you so.