Role Description
The Director/ Sr. Director of Marketing will lead the upstream and downstream marketing strategy for the Cortiva (a medical mesh used in reconstructive surgeries) portfolio. This leader will own long-range portfolio strategy, customer insights, pricing strategy, and commercial planning. Working closely with Cross-Functional partners, including R&D, Clinical Affairs, Regulatory Affairs, Compliance, Sales, and Operations, this individual will help accelerate responsible growth and strengthen Cortiva's leadership position within reconstructive surgery and regenerative medicine while operating within applicable regulatory, promotional, and compliance requirements.
Qualifications
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5-10 years of progressive marketing leadership within medical devices, biologics, regenerative medicine, or surgical technologies.
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Minimum 5 years of upstream strategic marketing experience and people management.
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Demonstrated ability to operate effectively within highly regulated and scientifically complex markets.
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Strong experience supporting Plastic & Reconstructive Surgery customers.
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Demonstrated success commercializing biologic, regenerative medicine, soft tissue reconstruction, or implantable surgical technologies.
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Experience working with human tissue allografts, extracellular matrix products, acellular tissue technologies, or other biologic products strongly preferred.
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Demonstrated success partnering with R&D, Clinical Affairs, Regulatory Affairs, Compliance, Sales, and other cross-functional teammates.
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Experience leading cross-functional teams within a regulated medical device or biologics environment.
Requirements
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Lead the development and execution of the long-range strategic marketing strategy for the Cortiva portfolio within reconstructive surgery.
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Develop market growth strategies that support appropriate product adoption, strengthen approved product positioning, and maximize long-term portfolio value.
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Lead the marketing components of the annual operation plan (AOP) and long-range, 5-year plan (LRP) in partnership with Commercial leadership and other cross-functional stakeholders.
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Develop deep understanding of reconstructive surgery markets, surgeon workflows, competitive dynamics, reimbursement trends, and emerging technologies.
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Partner with the Clinical Team and other appropriate stakeholders to conduct Voice of Customer (VOC) activities.
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Lead market segmentation, customer prioritization, and competitive intelligence.
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Monitor market trends, competitive products, competitive campaigns and emerging technologies.
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Own upstream product strategy across the Cortiva portfolio.
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Define product positioning, customer value propositions, pricing strategy, and commercialization planning.
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Develop business cases supporting portfolio expansion and future product development.
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Translate surgeon insights into product requirements and innovation priorities.
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Lead cross-functional product planning from concept through commercialization.
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Prioritize innovation investments based on customer and clinical need, commercial opportunity, and strategic fit.
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Partner with Clinical Affairs to incorporate market, customer, and competitive insights into evidence-generation priorities.
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Identify customer questions, evidence gaps, and potential research or educational needs.
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Develop and maintain appropriate relationships with leading plastic and reconstructive surgeons.
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Collaborate with Clinical Affairs and other appropriate cross-functional stakeholders to support advisory boards and educational initiatives.
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Represent relevant customer and market insights throughout the commercial organization.
Benefits
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Director level: Salary $170 - 190K / potential annual bonus $40k.
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Sr. Director level: Salary $190 - 210K / potential annual bonus $50k.
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Remote or in-office work options available.
Company Description
Evergen is a global industry-leading contract development and manufacturing organization (CDMO) in regenerative medicine. As the only regenerative medicine company that offers a differentiated portfolio of allograft and xenograft biomaterials at scale, Evergen is headquartered in Alachua, FL, and has manufacturing facilities in West Lafayette, IN; Eden Prairie and Glencoe, MN; Neunkirchen, Germany; Glasgow, UK; and Marton, New Zealand.
We are proud to be Great Place to Workยฎ Certified in 2026, reflecting our commitment to creating an exceptional employee experience and workplace culture. Evergen currently has full-time career opportunities available across multiple locations.