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Director, Segment Marketing @UserTesting Technologies, Inc.

[Hiring] Director, Segment Marketing @UserTesting Technologies, Inc.

Mar 26, 2025 - UserTesting Technologies, Inc. is hiring a remote Director, Segment Marketing. 💸 Salary: unspecified. 📍Location: USA.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

The Director, Segment Marketing, North America is responsible for building and executing localized marketing programs that create and accelerate pipeline for the region.

  • Lead a team of segment marketers with high autonomy in tailoring global marketing initiatives for local markets.
  • Define and scale Account-Based Marketing (ABM) efforts from the ground up.
  • Ensure field events, digital campaigns, and content strategies contribute to pipeline growth.

Key Areas of Responsibility

  • Regional Marketing Strategy & Execution:
    • Own and execute the segment marketing strategy in alignment with global marketing frameworks and regional sales priorities.
    • Develop and scale an Account-Based Marketing (ABM) motion for strategic accounts in the region.
    • Drive local activation of global digital campaigns through field events, webinars, paid media, and account-based experiences.
    • Ensure marketing programs resonate with buyers in key segments and industries such as banking, retail, consumer products, and software.
  • Pipeline & Sales Alignment:
    • Collaborate with Sales Leaders to ensure marketing efforts align with pipeline generation goals.
    • Own KPIs including pipeline created and influenced for the North America region.
    • Advocate for Enterprise sales teams, ensuring regional needs are incorporated into global campaigns.
    • Provide leadership and direction on building reporting and dashboards needed for the region.
  • Field Events & Regional Campaigns:
    • Own execution of regional field events, including executive roundtables, partner and industry events, and regional summits.
    • Collaborate with the global events team on flagship Americas customer conference.
    • Build relationships with strategic accounts, partners, and sales leaders to maximize event and campaign effectiveness.
  • Team Leadership & Stakeholder Management:
    • Act as a player-coach—leading by example while mentoring and supporting segment marketers.
    • Influence and manage senior stakeholders in sales and marketing for strong cross-functional collaboration.
    • Provide feedback to global marketing teams, advocating for Americas market needs.
    • Drive change and transformation in marketing strategy and approaches.

Qualifications

  • Extensive experience in B2B SaaS marketing, focusing on segment marketing, ABM, or field marketing.
  • Proven success in pipeline generation and regional marketing execution within North America.
  • Deep experience in marketing to enterprise buyers in banking, retail, consumer products, and software.
  • Strong leadership skills with experience managing or mentoring a team.
  • Expertise in Salesforce, Marketo, 6sense, and other key marketing technologies.

Requirements

  • Ability to shape regional marketing strategy while executing against global frameworks.
  • Deep understanding of demand generation, pipeline acceleration, and marketing-sales alignment.
  • Experience in account-based marketing, field events, and localized campaign activation.
  • Strong ability to influence and align marketing efforts with sales priorities.
  • Skilled at navigating fast-paced transformation and driving adoption of new marketing approaches.
  • Adept at working with senior, high-expectation sales leaders to ensure marketing delivers business impact.

Company Description

UserTesting is a leader in experience research and insights, empowering organizations to discover the human side of business.

  • Trusted by top brands for 15+ years.
  • Recently merged with UserZoom.
  • Over 3,400 customers in 50 countries, including 75 of the Fortune 100 companies.

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Before You Apply
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📍 Be aware of the location restriction for this remote position: USA
‼ Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
Back to Remote jobs  >   Marketing
Director, Segment Marketing @UserTesting Technologies, Inc.
Marketing
Salary 💸 unspecified
Remote Location
USA
Job Type full-time
Posted Mar 26, 2025
Apply for this position Unlock 54,506 Remote Jobs
️
📍 Be aware of the location restriction for this remote position: USA
‼ Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
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