[Hiring] Director, Product Marketing @Ethos Life

Role Description

Ethos' Consumer business is growing fast, with an expanding portfolio that spans term life insurance, IUL, annuities, and estate planning. Our fast-moving product team is constantly shipping new products and sharpening the value prop of existing ones. We're looking for a strategist with sharp consumer instincts, real brand taste, and strong analytical horsepower to make those products win in market through effective go-to-market strategy and high-ROI creative investment.

Reporting to our VP of Brand & Creative, you'll own go-to-market strategy across our product lines. You'll work shoulder-to-shoulder with product managers to understand what each product does and who it's for, and translate that into messages that resonate with real audiences. You'll analyze how that creative performs across channels and build AI-native workflows that combine human judgment and data to generate insight. And you'll steer our brand and creative investment toward what drives results.

This is not a role for someone who writes decks and hands them off. It's for a strategist and brand builder who owns the outcome: the right message, the right creative, the right investment, and the growth that follows. It's equal parts sharp creative instinct and hard analytical rigor. You need both to do this job well.

Duties and Responsibilities

• Own go-to-market strategy for new and evolving products.
• Define the audience, core value props, and positioning for each launch or value-prop change.
• Drive market entry with brand, creative, and performance.
• Own the cross-channel creative strategy.
• Partner with product managers to understand each product's value and translate it into creative briefs.
• Analyze creative performance across the portfolio and connect insights back to product managers and creative briefs.
• Leverage AI to analyze data at scale and build workflows that fuse human judgment with performance data.
• Determine how creative investment is allocated across channels, formats, and product lines.
• Own the KPIs and metrics for creative performance.
• Own OKRs for the Brand & Creative team.

Qualifications

• 8+ years total experience, ideally 3+ years in a top-tier management consulting firm or investment banking, followed by 3+ years in consumer product marketing, growth, or a strategy role at a high-growth, venture-backed company.
• Real brand instinct and taste.
• Sharp messaging instinct.
• Strong analytical horsepower.
• Experience in startups and consumer product marketing.
• Ability to go deep and zoom out.
• Structured thinking.
• Exceptional communicator.
• Sharp decision-making with a bias for action and speed.

Requirements

• Fluency in performance data.
• Experience analyzing paid social, search, email, and other channels.
• Ability to craft crisp narratives in both written materials and live executive forums.

Benefits

• The US national base salary range for this full-time position is $162,000 - $287,000.
• Compensation details reflect base salary only and do not include applicable bonus, equity, or benefits.
• Further details of our US benefits can be found on our careers page.