[Hiring] Director, Product Marketing @The Health Management Academy

Role Description

The Health Management Academy (THMA) brings together health system leaders and innovators to collectively address the industry’s biggest challenges and opportunities. By assisting executives in cultivating peer networks, understanding key strategic trends, establishing pragmatic partnerships, and developing next-generation leaders, our members are better positioned to lead industry transformation.

Reporting to the VP, Marketing, the Director, Product Marketing will own positioning, messaging, and go-to-market strategy for THMA's priority offerings. This role is the connective tissue between Product/Insights, Sales, Marketing, Member Success, and executive stakeholders, translating market needs, buyer insight, and product value into narratives that drive awareness, pipeline, conversion, and member engagement.

The ideal candidate is a strategic marketer, storyteller, and cross-functional operator with experience building buyer personas, launch plans, sales enablement tools, and data-informed campaigns in a B2B environment, ideally one built on subscription, membership, or research-services revenue rather than transactional SaaS.

This leader should be commercial, data-driven, a strong writer, and comfortable operating with ambiguity across Product, Sales, and Marketing.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 8+ years in product marketing or strategic marketing roles.
• B2B experience required; healthcare experience strongly preferred.
• Experience building positioning and messaging frameworks, including buyer interviews and segmentation the candidate personally ran.
• Sales enablement experience: playbooks, battlecards, training.
• GTM launch experience, from planning through post-launch measurement.
• Competitive intelligence or customer research experience.
• Strong writing, presentation, and cross-functional influence skills.
• Preferred: certification through Product Marketing Alliance or Pragmatic Institute.
• Preferred: experience standing up a product marketing function from scratch or leading entry into a new market segment.

Requirements

• Own positioning, messaging, and value proposition development for assigned THMA offerings.
• Build persona-specific narratives for health system executives, commercial buyers, and internal sales teams.
• Conduct and synthesize buyer and customer research, sales feedback, member insight, win/loss themes, and competitive intelligence.
• Build AI native workflows for product marketing with an eye toward measuring value and ROI.
• Lead go-to-market planning for new offerings, product updates, and priority initiatives.
• Own sales enablement materials and train sales and member-facing teams on how to use them.
• Maintain a working view of competitor positioning, market trends, and category shifts.
• Serve as the voice of the market to Product and Offering leadership.
• Define and report on success metrics: launch adoption, pipeline influence, conversion, sales enablement usage, and win/loss themes.
• Partner with Digital and Content teams to translate positioning into effective campaigns.

Benefits

• Comprehensive health insurance.
• Dental insurance.
• Vision insurance.
• 401(k) matching.
• Cell phone and commuter reimbursements.
• Generous paid time off.
• Paid parental leave.
• Learning and development programs.
• Coaching for working parents and caregivers.
• Free therapy and professional coaching sessions.
• One-on-one financial coaching.
• Free legal support services.

Salary Range

$140,000 — $170,000 USD

Notice of Equal Opportunity Employment

The Academy is committed to providing equal employment opportunity to all persons regardless of age, color, national origin, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Academy will provide reasonable accommodations for qualified individuals with disabilities.