[Hiring] Director Performance Media, Digital Customer Acquisition @SimpliSafe

Role Description

This is not a role for someone who manages winning against brand KPIs or who manages in a silo. It is for a dynamic, team player; someone who has hands-on channel experience, who loves & is accountable for the numbers and execution for all paid digital channels. Someone with experience running internal teams, agencies & a hybrid model and someone who is going to help drive significant, scalable growth. You will own the full performance digital portfolio across paid search, paid social, display, video, affiliate, and emerging channels, while partnering with Offline, SEO, Analytics, Brand, Creative, Content, Ecom, PR & Product to create cohesive acquisition operations that drive cost efficient growth.

You will manage a significant media budget with a clear mandate: cost effectively grow our customer base (hit/beat our plans!)

What You Will Own

• Growth strategy and channel execution: You inherit a digital performance marketing mix & targets across Spend, Systems, CPA, and cost-per-subscriber. You will continue to optimize, grow & run the portfolio; you will help get the most out of each channel, as well as the portfolio.
• In-house & Agency leadership: You will be a hands-on player-coach with our talented team. You will continue to utilize our embedded agency partnership to drive bigger, faster, stronger efficient growth.
• Creative and conversion optimization: Working closely with our ACQ Teammates, Brand, Creative, Ecom, & Product teams to help you drive your performance testing roadmap.
• Data, attribution, and reporting: You will maintain deep visibility into channel performance, attribution modeling including multi-touch and media mix approaches, and data pipelines.
• Team development: You will lead, mentor, and grow an in-house team of channel managers, growth marketers, and analysts.

Qualifications

• At least eight years of hands-on multi-channel digital performance marketing experience, managing a portfolio of digital and unique channels.
• Five or more years leading performance channel specialists.
• You love to work in a team environment, collaborations, co-creating & different opinions.
• Hands-on fluency in Search, Social, Affiliate, Video, Display, ROF.
• A background in D2C subscription, e-commerce, or a similarly considered-purchase environment.
• Strong at owning internal business targets & in-channel platform targets.
• Strong business KPI acumen (CPA, CAC, LTV:CAC, Payback, Churn, etc.) and media channel KPI's (CPC, CTR, cATC, CVR, Engagement, etc).
• Highly analytical, experienced with attribution modeling and web analytics platforms.
• Proficient / experienced with tools such as MS Office/Google Workplace, Slack, Tableau, Hex, Invoca, Innovid, Media Platforms (Google, Meta, iSpot, Impact, etc.).
• Creative intuition to know what moves a modern consumer.
• Experience managing or structuring agency relationships.

What Values You’ll Share

• Customer Obsessed - Building deep empathy for our customers.
• Aim High - Always challenging ourselves and others to raise the bar.
• No Ego - Maintaining a “no job too small” attitude.
• One Team - Taking a highly collaborative approach to achieving success.
• Lift As We Climb - Investing in developing others.
• Lean & Nimble - Working with agility and efficiency.

Benefits

• A mission- and values-driven culture and a safe, inclusive environment.
• A comprehensive total rewards package that supports your wellness.
• Free SimpliSafe system and professional monitoring for your home.
• Employee Resource Groups (ERGs) that bring people together.
• The target annual base pay range for this role is $167,700 to $223,600.