[Hiring] SR DIR, PAID MEDIA & PERFORMANCE MARKETING @Jack In The Box

Role Description

This role is responsible for leading Jack in the Box’s paid media and performance marketing strategy, investment, execution, optimization, and measurement across the customer journey to build the brand, generate demand, and drive measurable customer and business outcomes. Partners with Brand Marketing, Digital & Growth, Social, PR, Creative, Marketing Insights & Analytics, and external media agency partners to deliver an integrated media approach. Leads the Paid Media team and external media agencies, fostering a culture of experimentation, continuous optimization, accountability, and performance.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Economics, Analytics, or related field required. MBA or advanced degree preferred.
• 10+ years of progressive experience in media, performance marketing, digital marketing, media strategy, media investment, or related disciplines, including significant leadership responsibility.
• Experience within the Restaurant, Consumer Products, Retail, Hospitality, Ecommerce, or other high-frequency consumer categories strongly preferred.
• Demonstrated experience leading both upper-funnel brand media and lower-funnel performance marketing.
• Experience managing significant media investments, agency relationships, cross-channel planning, digital and performance platforms, and complex integrated marketing programs required.

Requirements

• Leads with both creative intuition and analytical rigor.
• Makes decisive investment and optimization recommendations based on data, consumer behavior, and business priorities.
• Builds strong partnerships across creative, brand, digital, analytics, social, PR, finance, and agency teams.
• Communicates complex media and performance topics simply and persuasively to senior leadership.
• Develops high-performing teams through coaching, accountability, and talent development.
• Maintains high standards of integrity, transparency, financial stewardship, and business judgment.

Benefits

• Competitive salary and Total Rewards package that includes medical, dental, vision, Health Spending Account (HSA), Flexible Spending Account (FSA), Life and Disability Plans, 401(k) plan with company match, Legal Plan, Pet Insurance, Tuition Reimbursement, and Employee Assistance Program.
• Our culture is fun and innovative – ‘Work Happy’ with us!

Physical Requirements

• Ability to communicate clearly in person and on the telephone.
• Ability to operate a computer keyboard.
• Ability to travel approximately 20-25% of time as business needs require.