[Hiring] Director, Performance Marketing @Help Scout

Role Description

As the search landscape shifts and our market gets more crowded, Help Scout is investing more than ever in paid and performance marketing to accelerate signups, expand brand awareness, and diversify how we reach customers.

It's an exciting time to be here. We've got a best-in-market product story, strong creative assets, and stellar copywriting. What we need now is a strategic owner to take our performance marketing motion from early-stage to a durable growth engine that fuels our self-serve, product-led, and sales-assisted growth. You'll report to the VP of Marketing, setting and executing the strategy for how Help Scout invests in paid channels while building deep partnerships across Marketing, Sales, Product, Support, and company leadership.

In this role, you will:

• Own performance marketing strategy.
• Set the quarterly and long-term strategy for how paid, lifecycle, and conversion work together to hit the signups number, defining what's needed from each channel and building the plan B when something's off.
• Move Help Scout upmarket.
• Own iteration of ad copy, creative, bidding strategy, and budget allocation across paid search and display, and set the bar for how we drive both our horizontal motion for volume and our vertical motion for larger deals.
• Build the business case for new channels.
• Identify and evaluate new channel investments, paid social, affiliate, direct mail, OOH, and drive alignment with leadership on where to place new bets and how to measure them.
• Partner on pipeline outcomes.
• Work closely with Sales and RevOps to connect paid spend to pipeline and revenue, not just top-of-funnel volume, and make sure channel investment decisions reflect what's actually converting downstream.
• Partner to grow organic and paid in harmony.
• Work with content, social, SEO, and AEO to make sure paid and organic acquisition reinforce each other rather than compete for the same ground.
• Represent Help Scout's performance marketing point of view.
• Bring an informed perspective on where the paid landscape is heading, and use that expertise to keep Help Scout ahead of a crowded, competitive market.
• Own our presence in AI-driven discovery.
• As search shifts toward AI overviews and LLM-based answers, you'll define how Help Scout shows up in that landscape alongside traditional paid and organic search.
• Shape the future of the function.
• This is currently an individual contributor role with agency support. You'll build the roadmap for what performance marketing needs to look like over the next 12-18 months, including where headcount should come in as the motion scales.

Qualifications

• You have at least 7+ years in performance or growth marketing, including experience owning strategy for a B2B SaaS company.
• You have significant experience in paid/performance marketing, with a track record of owning strategy for B2B SaaS companies – not just executing campaigns.
• You're an expert across paid channels and know the search landscape and the benchmarks that matter (PPC, CPM, ROAS), and you can identify which channels and investments matter most for the business right now.
• You have a scrappy, results-driven mindset. You're comfortable working with ambiguity, a modest budget, and a lean marketing team, and you know how to out-creative the competition while also spending in the right way to drive results.
• You have strong analytical skills, with deep experience in tools like Google Analytics, Google Tag Manager, and attribution platforms, and you know how to turn data into a clear recommendation for leadership.
• You know how to run rapid experimentation and adapt strategy based on what the data tells you – and you have a plan B ready before you need it.
• You use AI tools daily to improve your output, and you can point to specific examples where AI changed the speed, quality, or scale of what you delivered.
• You have excellent verbal and written communication skills, know how to communicate and build relationships across a remote, async organization, and can present insights and strategy to senior leaders and cross-functional teams.
• Bonus: you have experience managing an agency and/or direct reports to execute a paid marketing strategy.

Benefits

• Competitive salary and an internal, transparent salary formula based on market data.
• Flexible time off – you choose the holidays and vacations that make sense for you.
• 12 weeks of fully paid parental leave for all new parents, including adoption and foster care.
• A home office stipend to help you get set up and productive.
• A co-working stipend up to $300 a month if you choose to work out of your house.
• A yearly professional development stipend of $1,800 to help you grow in your craft.
• If you’re in the U.S. or Canada, we offer top tier health insurance for you and your dependents.