[Hiring] Director, Peer-to-Peer Marketing @CG Oncology Inc

Role Description

CG Oncology is seeking a Director of Peer-to-Peer marketing to design and lead our thought leader initiatives across the pre-launch, launch and post-launch lifecycle. The Director, Peer-to-Peer Marketing will lead the development and execution of the peer-to-peer (P2P) strategy for cretostimogene (“creto”) as CG Oncology prepares for its first commercial launch in non-muscle invasive bladder cancer (NMIBC).

This individual will build a comprehensive physician-to-physician engagement strategy designed to educate urologists and other appropriate healthcare professionals on the evolving NMIBC treatment landscape, appropriate patient identification, and the potential role of cretostimogene.

The Director, Peer-to-Peer Marketing will be responsible for creating the strategy, infrastructure, content and operating model required to deliver high-quality peer education across national, regional, local and digital channels. This includes:

• Speaker strategy
• Speaker identification and development
• Speaker programs
• Advisory engagement
• Peer-to-peer content
• Field integration and measurement

The role will initially focus on high-risk BCG-unresponsive NMIBC while building the capabilities and insights required to support potential future indications, including intermediate-risk NMIBC. They will work closely with:

• HCP Marketing
• Sales
• Medical Affairs
• Commercial Operations
• Insights & Analytics
• Market Access
• Regulatory
• Legal and Compliance

Qualifications

• Bachelor’s degree in marketing, business administration or a related field or equivalent years of experience required. MBA or other graduate degree preferred.
• Ten (10+) years marketing experience.
• Significant experience in pharmaceutical marketing, with direct experience leading peer-to-peer or HCP marketing programs.
• Oncology experience strongly preferred; urology, bladder cancer or physician-administered oncology experience highly desirable.
• Demonstrated experience preparing for and/or executing a pharmaceutical product launch.
• Experience developing and managing commercial speaker bureaus and peer-to-peer programs.
• Strong understanding of HCP segmentation, targeting and customer engagement.
• Demonstrated ability to operate effectively within Regulatory, Legal and Compliance requirements.
• Up to 20-25% travel required.

Requirements

• Work Authorization for US Applicants: Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Benefits

• Highly competitive salaries
• Annual performance/merit reviews
• Annual performance bonuses
• Equity special recognition
• Fully remote work environment
• Rest and recharge benefits - Unlimited flexible time off
• Holidays - In 2026 we will observe 14 holidays
• Retirement - 401K with 100% company Safe Harbor match up to 4% of base salary
• Health (medical, dental, vision) - PPO & HDHP - Cigna/Principal
• Health spending accounts - HSA (with annual company contribution), FSA, FSA-DC
• Illness & disability protection - Company paid LTD coverage + voluntary plans
• Life insurance - Company paid 2 x base salary + voluntary plans
• Additional exclusive benefits - Voluntary legal, pet, plus more

Company Description

CG Oncology is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. At CG Oncology, we are building a community of intelligent and passionate team members that share our Vision, Mission and Values, and while the biotechnology space can feel limited in BIPOC, non-binary and even female representation, we endeavor to make hiring decisions that will continue to grow and support our team in the direction of maintaining cultural diversity and sustainability.