[Hiring] Director, Digital & Performance Marketing @SentinelOne

Role Description

As a Director, Digital & Performance Marketing, you will be tasked with building and scaling an AI-first performance marketing engine that drives pipeline, revenue, and growth efficiency, architecting a self-optimizing digital system that continuously informs where we invest, who we target, and how we convert. This role sits at the center of Revenue Marketing and directly impacts pipeline creation, conversion, and CAC efficiency.

What Will You Do?

• Define and own the digital marketing strategy aligned to pipeline and revenue goals; translate business priorities into clear investment strategies, channel mix, and audience focus.
• Build and scale a digital-first pipeline generation engine across paid media, intent signals, and account-based engagement.
• Own performance across the funnel, from engagement to pipeline to revenue.
• Architect and optimize a multi-channel engagement strategy spanning SEM, paid social, programmatic display, CTV, audio/podcasts, Reddit, and programmatic OOH.
• Use AI-driven bidding and budget allocation tools to shift spend across channels in real time, based on performance, intent signals, and account engagement.
• Ensure programs are optimized for pipeline quality, conversion, and velocity, not just lead volume.
• Establish clear linkage between media investment and business outcomes.
• Translate ICP, personas, and segmentation into actionable target audiences across channels.
• Leverage first-party and third-party intent data, engagement signals, and account insights to prioritize spend.
• Apply AI and predictive modeling to score accounts, surface buying signals, and prioritize outreach.
• Use a CDP (e.g., Hightouch) to unify first-party data and activate it across paid and owned channels.
• Leverage identity resolution and data collaboration tools (e.g., LiveRamp) to extend audience match rates.
• Partner with Marketing Ops and Data Analytics teams to operationalize signal-driven decision making.
• Set the AI roadmap for the digital marketing function, including which tools, use cases, and workflows get automated first.
• Evaluate and pilot AI platforms for media buying, audience modeling, creative generation, and campaign optimization.
• Build AI-assisted creative testing workflows that generate, test, and iterate ad variants faster than manual processes allow.
• Establish guardrails for responsible AI use in targeting, personalization, and content generation.
• Track where AI is actually moving the needle on CAC, pipeline velocity, and conversion.
• Build and lead a structured experimentation framework across channels, creative, offers, and landing experiences.
• Use performance data and AI-powered analysis to identify drivers of success and areas for optimization.
• Build, mentor, and lead a team of high-performing digital marketers.
• Establish a culture of accountability, experimentation, and continuous improvement.
• Lead cross-functionally across Sales, Marketing Ops, Data Analytics, and Regional/Field Marketing.

Qualifications

• 10 or more years of experience in B2B digital or performance marketing, with cybersecurity experience a major plus.
• Proven ability to define and lead marketing strategy, not just execute campaigns.
• Strong understanding of how digital marketing drives pipeline, revenue, and growth efficiency.
• Deep expertise across paid media, audience targeting, and performance optimization.
• Hands-on experience with AI-powered marketing tools.
• Strong experience leveraging first-party and third-party intent data.
• Proficiency with modern martech stacks (e.g., Salesforce, Marketo, Demandbase).
• Proven ability to build or transform digital functions into scalable, AI-enabled revenue engines.
• Ability to operate at both strategic and hands-on levels.
• Player/coach mindset with experience leading and developing teams.

Benefits

• Equity & Rewards: Restricted Stock Units (RSUs), Employee Stock Purchase Plan (ESPP).
• Time Off & Wellbeing: Flexible time off, Paid company holidays and paid sick time, Gender-neutral parental leave, Grandparent leave.
• Insurance & Financial Security: Medical, dental, and vision coverage, 401(k) retirement plan with company match, Life and disability insurance, Health and dependent care FSA, Voluntary benefits, Employee Assistance Program (EAP), ARAG pre-paid legal, Nationwide pet insurance, Cancer Care program, Global business travel medical insurance.
• Work Perks & Flexibility: Home office allowance, Mobile phone reimbursement.
• Wellness & Lifestyle: Wellness coach, Wellness/gym reimbursement, Fertility coverage, Adoption & surrogacy reimbursement.

Company Description

AI is redefining how the world operates and rewriting the rules of security in real time, and SentinelOne was built for this moment. From day one, we architected an AI-native platform designed to operate at machine speed, not as an add-on to legacy systems but as the foundation itself.