[Hiring] Director, Partner Content Strategy @Risepoint

Role Description

As Director, Partner Content Strategy, you will lead and evolve Risepoint’s partner content strategy function from the ground up, lead a team of roughly 10 across the Partner Content and Brand teams, and define how partner content strategy connects with every channel team it depends on and serves — SEO, Paid Media, Lifecycle, Digital Experience, and Field Marketing — across an 80+ university partner portfolio.

What You Will Do

• Lead and evolve Risepoint’s partner content strategy function, aligning the operating model, org structure, and workflows for the Partner Content and Brand teams with broader strategy.
• Integrate evolving SEO, AEO/GEO, and AI search practices into all partner content plans, briefs, and templates.
• Set quarterly partner content priorities based on partner needs, SEO/AEO insights and imperatives, funnel performance, and the broader marketing roadmap.
• Help evolve new partner content operating models (intake processes, briefing systems, editorial calendars, and prioritization frameworks).
• Lead, grow, and develop the Partner Content and Brand teams (~10 people, including two people-manager direct reports).
• Own adoption of AI-enabled partner content tools, increasing output and speed without sacrificing quality or brand voice.
• Evolve and own the recurring forums, rituals, and governance (planning cycles, cross-team reviews, shared roadmaps).
• Partner with Analytics to define and implement measurement frameworks to track and optimize partner content performance.

What Success Looks Like

• A fully operational partner content strategy function with clear roles, workflows, and regular check-ins across every channel team.
• Partner Content consistently discovered and cited by both traditional search engines and AI agents.
• Partner Content strategy staying aligned with SEO, Paid Media, Lifecycle, Digital Experience, and Field Marketing as those channels evolve.

How Impact Will be Measured

• Partner Content and Brand teams staffed correctly, structured, and operating against a clear content strategy operating model.
• Regular optimizations set up with SEO, Paid Media, Lifecycle, Digital Experience, and Field Marketing to keep everyone connected.
• AI-assisted partner content production workflows implemented and adopted across the team.

Qualifications

• 8+ years in content strategy, SEO/AEO-driven content leadership, or digital marketing.
• 4+ years managing people managers and cross-functional content teams.
• Experience operating within a large, multi-stakeholder or multi-brand organization.
• Advanced SEO/AEO/GEO expertise and experience adopting AI content production tools.

Requirements

• Master’s degree in Marketing, Communications, or a related field (preferred).
• Experience building or scaling a content operations function from scratch (preferred).
• Background in higher education, EdTech, or multi-brand marketing (preferred).
• Familiarity with CMP, DAM, or AI content tooling at scale (preferred).

Benefits

• Equal-opportunity employer supporting a diverse and inclusive workforce.